Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainability.

She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills.

You don't have to build your practice based on what others say you should do—it's time to create a business that supports you.

What You'll Learn

• Why she moved away from the sliding scale model and what she replaced it with.
• Innovative pricing strategies that allow for accessibility and provider sustainability.
• Why your practice should feel good to run and how to course-correct if it doesn’t.

Mentioned in this Episode

• TOMA Skincare Microneedling Class
• Episode 84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton
• Episode 61: Community Acupuncture School with Michelle Hamilton

Connect with Dr. Michelle Hamilton

• Michelle Hamilton's Website
• Follow Michelle on Instagram @dr_michellehamilton
• Follow Michelle on Facebook

Find It Quickly

• 02:54 - Meet Dr. Michelle Hamilton
• 05:09 - The Journey of Practice Evolution
• 07:46 - The Healer Martyr Matrix: Uncovering Subconscious Beliefs
• 12:03 - Changing the Sliding Scale: A Shift to Flat Rates
• 16:23 - Balancing Accessibility and Sustainability in Acupuncture Practice
• 19:29 - Shifting Mindset: Service vs. Work
• 19:55 - Importance of Self-Care and Meal Prep
• 21:24 - Setting an Example for Patients
• 22:42 - Community Acupuncture Pricing
• 25:34 - Scaling Back and Focusing on Personal Projects
• 27:04 - Raising Rates and Scholarship Fund
• 32:37 - Invitation to Help and Definition of Success

This episode is brought to you by TOMA Skincare, created by fellow acupuncturists Tori and Marla. TOMA Skincare is offering my listeners a free online microneedling course, normally $39, designed to help you confidently add microneedling to your practice. Use code MICHELLEFREE to grab the class for free.

Enroll Now and Save $39 >>

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