Welcome back to Beyond the Crops, where farm life meets real life! In this powerful episode, hosts Jena Ochsner and Mary Pat Sass are welcoming back a trusted expert in farm family dynamics, Elaine Froese. Elaine is a certified farm family coach, author, and speaker who specializes in helping families have the hard conversations necessary for a successful farm transition. This time, they're moving beyond initial communication and diving deep into the essential structures, mindsets, and actionable steps needed to create a lasting legacy and find harmony on the farm.

📌 What We Cover in This Episode:

• Procrastination and conflict avoidance are killing agriculture. The best time to start transition planning is now, before a crisis forces your hand.
• Transition planning is NOT a DIY project. A neutral, skilled facilitator or coach is crucial for navigating tough conversations and keeping the process on track.
• Separate your meetings. Have regular operational meetings for the business team and intentional strategic meetings for the entire family to discuss vision, roles, and legacy.
• Emotion has a place in these conversations. Approaching negotiations with a positive, cooperative spirit leads to better communication and outcomes.
• Start with vision, not tactics. Understand what everyone wants for their life and the farm's future before getting bogged down in legal and financial details.
• Don't wait. You are never too young (or too old) to start planting the seeds for a successful farm transition.

🙌 Join the Conversation!
What's one small step you can take this month to move your farm's transition plan forward? Have you ever worked with a facilitator? We'd love to hear your story! Tag us @beyondthecrops_.

Find Elaine Froese : Home - Elaine Froese | Canada’s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition

Elaine’s Podcast: Farm Family Harmony Podcast - Elaine Froese | Canada’s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition

Beyond Reason book: Beyond Reason: Using Emotions as You Negotiate

Ranching for Profit School - Learn how to transform your ranch.

BetterHelp | Professional Therapy With A Licensed Therapist

This episode of Beyond the Crops is brought to you by Beck's Hybrids. Built on faith, family, and a deep love for agriculture since 1937, Beck's is the largest family-owned retail seed company and the third largest seed brand in the US. They are committed to helping farmers succeed for generations. Learn more about their story and offerings at beckshybrids.com.

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