In this episode we meet Perry Marshall.

Perry Marshall is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world.

He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.

His reinvention of the Pareto Principle is published in Harvard Business Review. NASA's Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.

His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world's best selling book on internet advertising.

He's consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.

• In this episode we talk about:
• • What the 80/20 rule actually is
  • How to buy back time by saying no and more efficient meetings
  • The 80/20 productivity curve
  • Solving tough problems and appearing superhuman