Heel counters are often overlooked when choosing a shoe, but their design can make or break a shoe for runners. Heel comfort is critical to the ability to run in a shoe. They're also often touted to promote stability and biomechanical benefits, but what do they actually accomplish? Nate, DJ, and Matt dive into the design, research, and evidence surrounding heel counters. We're also excited to give this month to Club West Track in Santa Barbara, CA.

The Subjective: what's a specific part of a shoe that can make it or break it for you?

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