Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

11 Commandments of Podcasting (Insider 241)


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AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ...

Big Ideas in This Episode

  • AI bands: millions of streams, zero humanity
  • Turn fake connections into real podcast fans
  • Clips before full episodes: seduce the algorithm
  • Feel cheated? Audiences crave authentic hosts
  • 11 commandments: banish burnout and finish projects
  • Superstition in podcasting: 666 and success myths
  • Deep podcasts flop—will short bursts win hearts?

Why You Should Listen

  • The sneaky reason your podcast is more valuable than ever! AI can't replicate human connection (and how you can exploit that!)
  • How an all-AI band racked up millions of streams ... and why they'll never take what's truly yours
  • The "connection craving" nobody's talking about ... make listeners crave YOU, not just your content
  • Are you throwing money away on production? Here's how to shortcut your workflow with one tiny (AI-powered) trick
  • The costly mistake of trusting fake followers, bots, and playlists to boost your podcast ... here's the dark side nobody will warn you about
  • Why making your show "real" is the new status symbol ... outsmart the algorithms with raw, honest content that keeps fans addicted
  • The envy-inducing "community cult" method that turns casual listeners into loyal superfans (they'll beg to be part of your tribe)
  • Podcasts that game the system get forgotten ... how to make sure you're remembered (while others fade to nothing)
  • The "release clips early" loophole that can hack the algorithms and poach new followers before your full episode drops
  • 11 "Commandments" for podcast domination—even legendary creators can't beat #7!
  • The one piece of old-school advice every podcaster must internalize to avoid burning out ... and losing everything
  • Why trend-chasing is killing your influence ... discover the slow-burn path to podcast power and control
  • The brutal truth about switching up your format ... how one shift can destroy (or supercharge) your following overnight
  • Secrets of the deep-and-infrequent podcast trend: Can you hypnotize listeners with 4-hour episodes and zero guests?
  • The silent killer of podcast growth: Why most hosts will never make the impact (or money) they crave ... unless they fix this one thing

Episode Timestamps

  • [00:03:16] Why your podcast matters more than ever—why connection always beats downloads, and how fakes get found out
  • [00:07:37] The explosive story of a 100% AI band racking up millions of Spotify streams…and the backlash that followed
  • [00:09:13] From Village People to Spice Girls: The surprising truth behind "fake bands" and what listeners really crave
  • [00:11:07] Should you release podcast clips before the full episode? The data-backed theory every creator needs to hear
  • [00:12:26] The 11 Commandments of Podcasting ... David's bold, no-nonsense rewrite of classic creative advice for podcasters
  • [00:20:14] The superstition episode: How license plates, bad luck, and performing rituals reveal hidden challenges for creators
  • [00:21:59] Will "deep and infrequent" podcasts work? What happened when a bestselling author released 4-hour, guest-free episodes (and the numbers that say it all)

You want these links ...

  • Subscribe to Build a Big Podcast
  • See Big Podcast AMP for personalized podcast growth assistance

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 241 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)By David Hooper

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