Learning notes from this episode: <ul> <li>Product managers define "the what, the when and the why of the product," - what the product is, what the priorities are within the product and why it needs to exist.</li> <li>Product managers do not need to code, but taking some basic coding courses can help product managers work better with developers.</li> <li>Constant learning is a feature of a good product manager's job: learn via industry newsletters, online courses and books.</li> <li>To make a career transition, don't only do courses, but also get some practical experience. For example, do volunteer user research for a startup.</li> </ul> If you are interested in the Tech for Non-Technical Founders course Juliet mentioned, sign up to the <a href= "https://www.techfornontechies.co/mailing-list" target="_blank" rel="noopener">TFNT newsletter</a> and we will let you know about the next enrolment. To participate in TFNT live events, join TFNT membership <a href= "https://www.techfornontechies.co/membership" target="_blank" rel= "noopener">here</a>. Say hi to host Sophia Matveeva on <a href= "https://twitter.com/SophiaMatveeva" target="_blank" rel= "noopener">Twitter</a>.

Learning notes from this episode: Product managers define "the what, the when and the why of the product," - what the product is, what the priorities are within the product and why it needs to exist. Product managers do not need to code, but taking some basic coding courses can help product managers work better with developers. Constant learning is a feature of a good product manager's job: learn via industry newsletters, online courses and books. To make a career transition, don't only do courses, but also get some practical experience. For example, do volunteer user research for a startup. If you are interested in the Tech for Non-Technical Founders course Juliet mentioned, sign up to the TFNT newsletter and we will let you know about the next enrolment. To participate in TFNT live events, join TFNT membership here. Say hi to host Sophia Matveeva on Twitter.

Learning notes from this episode: <ul> <li>Product managers define "the what, the when and the why of the product," - what the product is, what the priorities are within the product and why it needs to exist.</li> <li>Product managers do not need to code, but taking some basic coding courses can help product managers work better with developers.</li> <li>Constant learning is a feature of a good product manager's job: learn via industry newsletters, online courses and books.</li> <li>To make a career transition, don't only do courses, but also get some practical experience. For example, do volunteer user research for a startup.</li> </ul> If you are interested in the Tech for Non-Technical Founders course Juliet mentioned, sign up to the <a href="https://www.techfornontechies.co/mailing-list" rel="noopener noreferrer">TFNT newsletter</a> and we will let you know about the next enrolment. To participate in TFNT live events, join TFNT membership <a href="https://www.techfornontechies.co/membership" rel="noopener noreferrer">here</a>. Say hi to host Sophia Matveeva on <a href="https://twitter.com/SophiaMatveeva" rel="noopener noreferrer">Twitter</a>.

11. How to Transition into Product Management for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code.

Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products.

Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product.

You'll learn how to:

-Validate demand and shape a winning product brief
-Budget, timeline, and de-risk builds you'll actually ship
-Hire, brief, and manage developers and vendors with confidence
-Use AI to speed research, prototyping, and growth
-Launch, iterate, and measure ROI—without the buzzwords

FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Business

Entrepreneurship

Technology

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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11. How to Transition into Product Management for Non-Techies

11. How to Transition into Product Management for Non-Techies

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