Growing companies are often challenged with translating the founder’s vision and story into sales conversations that highlight the value and differentiation of the solution.  In many of these companies, no one can sell as well as the founder.  In this podcast, John Kaplan talks through key steps companies take to scale that message and get an entire sales organization equipped to sell as well as the founder, including:  The key questions every person needs to answer the same in your company The test you can run right now in your own company to start building alignment How Force Management ensures they have a great pipeline of proof points.  Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.