If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just about caffeine—it was about community, habit-building, and a relentless pursuit of consistency.

 

In this episode, hosts Don and Kyle dive into the fascinating story of Starbucks, breaking down how a small Seattle coffee shop grew into a 35,000-location empire. They explore the visionary leadership of Howard Schultz, the brand’s impact on American culture, and how Starbucks managed to make coffee both an addiction and an experience. Plus, they debate whether Starbucks is still as great as it once was—or if its best days are behind it. Listen in for a deep dive into what made Starbucks work.

 

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!