Ready for your most strategic summer yet? As teacher-sellers, our summer break offers the perfect opportunity to grow our TPT businesses—not necessarily because we have more time, but because we have more flexibility to focus on impactful strategies that set us up for success when the classroom chaos returns.

This episode breaks down a four-pillar approach to summer TPT growth that won't leave you overwhelmed or burnt out. Rather than attempting to implement every possible strategy, I guide you through selecting just one focus from each essential category: product creation, marketing, back-to-school preparation, and business expansion.

For product creation, discover how batching seasonal resources, updating best-sellers, or creating mini-product lines can maximize your efforts. Learn why summer is the perfect moment to capture authentic marketing content while you're deep in creation mode, and how to leverage low-effort engagement strategies that build relationships when both you and teachers have more bandwidth to connect.

The most successful teacher-sellers prepare strategically for back-to-school season, creating freebie funnels that lead to their best products and preparing all sale assets before the rush begins. Summer also provides the rare opportunity to tackle those significant business projects you've postponed—whether implementing email marketing, mastering SEO, or building systems that will save you countless hours throughout the school year.

Set yourself up for sustainable success by creating reasonable time budgets for both summer and the upcoming school year. The goal isn't productivity at all costs—it's purposeful growth that allows you to return to your classroom feeling accomplished and prepared, knowing your business is positioned to thrive even during your busiest teaching periods.

What summer strategy will make the biggest difference in your TPT business this year? Share in the comments which approach you're implementing first!

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