In this episode, we’re diving into one of my favorite topics… sales. But not in a pushy, awkward, “convince them” kind of way. I’m walking you through the 9 psychological triggers that cause people to take action and say yes.

These are the exact triggers I’ve used (and my students have used) to go from ghosted DMs and crickets after consults… to fully booked calendars with couples who are excited to work with you.

We’re talking:

• What makes people feel urgency and act now
• How to confidently communicate your value without discounting
• What to lead with to pull people in the door (and what NOT to)
• The moment that changed everything for me 

This episode is part strategy, part story, and packed with action steps you can implement today. If sales has ever felt intimidating or confusing, this will give you the confidence and clarity to approach it in a whole new way.

🎧 Mentioned in the episode:
 → From Booth to Booked: Winning the Wedding Show Sales Game – My free audio training series to help you follow up and close after the wedding show:
 LindsayJWilliams.com/AudioSeries