Episode 129: Hustle? Rest? Or Risk? Here’s How You Know…

I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re doing it wrong… but because we’re following advice meant for a different season than the one we’re in.

In this episode, I’m breaking down the three seasons I’ve lived, over and over again, in my own business: Hustle, Optimization & Boundaries, and Risk Tolerance & Scaling. I’m sharing what each one really looks and feels like, beyond the curated Instagram version, and how to know which one you’re standing in right now.

We’ll talk about…
 ✨ The truth about hustle culture (and why hustle isn’t toxic, burnout is)
 ✨ How to stop feeling guilty for working hard or resting when you’ve earned it
✨ What to focus on in each season so you can actually move forward
✨ And how to stretch without snapping when it’s time to take bigger risks

This one is equal parts pep talk and permission slip. Because I want you to stop beating yourself up for not being where someone else is, and start honoring what your season needs from you right now.

Whether you’re in the trenches building momentum, learning to protect your peace, or taking the big, scary swings that stretch your comfort zone, this episode will help you recognize where you are, own it fully, and trust that every season is shaping you into the business owner you’re meant to be.

Because you’re not just building a business. You’re becoming the version of you who can hold it.

Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business

Ever feel like you’re working nonstop in your business but still not seeing the growth you want? 

Most wedding pros spend 90% of their time serving clients and squeezing sales and marketing into that last 10%... usually running on bottom-of-the-barrel energy. But what if the secret to scaling isn’t more time… it’s better strategy?

In this episode, I’m sharing how to focus your limited hours on high-leverage sales activities, the kind of moves that multiply your results instead of draining your energy. We’ll talk about:

✨ What “high-leverage” really means (and how to know if you’re stuck in low-leverage busy work)
 ✨ The simple mindset shift that doubled my business, without adding more hours to my week
 ✨ Why wedding shows are the most high-leverage opportunity in the wedding industry
✨ How to find and protect your own high-ROI activities that keep your calendar full

You’ll walk away from this episode ready to stop running your business on fumes, and start running it like a CEO.

🎧 Listen in and then grab your free seat at my masterclass:
 👉 How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
Save your spot at LindsayJWilliams.com/training

Because the time you have *even if it feels small* is already enough to build something beyond your wildest dreams 💛

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy

Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever.

Here’s what you’ll learn:

• The powerful difference between urgency and scarcity, and how to use both at wedding shows.
• What to say when couples tell you “we’re not ready yet” (this works like magic).
• The visual trick that creates instant FOMO and gets couples lining up for appointments.

Scarcity done right doesn’t feel like pressure, it feels like opportunity. And it’s the secret to turning warm interest into booked weddings.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows

Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with high-end bookings (even in a room full of budget shoppers).

Here’s what you’ll learn:

• The strategic shift that helps you connect with luxury buyers, even in a sea of deal hunters.
• What ideal clients are actually looking for at shows (hint: it’s not the cheapest vendor).
• The hidden buying signals most vendors miss when talking to couples.

When you show up with the right strategy, wedding shows become a magnet for the clients you’ve always wanted to work with.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services)

Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand.

Here’s what you’ll learn:

• Why discounts kill your profit, and how to offer something even more compelling.
• The 4-part filter every great show special should pass before it hits the table.
• What a show special actually is—and why most vendors are doing it wrong.

With the right approach, your show special becomes a powerful tool that books weddings without cutting into your bottom line.

Sign up for our FREE Masterclass:

👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 3: How to Make Wedding Shows Work, No Matter Your Niche

Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings.

Here’s what you’ll learn:

• How to shift your message based on your booking window, service, or price point.
• The “decision timeline” strategy that connects you with couples right when they need you.
• Why your niche isn’t the issue, and how my students are booking out with wedding shows in every category.

No matter your business, there’s a way to turn wedding shows into your #1 source of clients.

👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show. 

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results

You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes wedding pros make at shows, and exactly how to fix them.

Here’s what you’ll learn:

• Why giveaways, raffles, and freebie-seekers are hurting your chances of booking weddings.
• The surprising role your booth layout plays in whether couples stop or walk right by.
• The #1 shift that turns wedding shows from a wasted day into your biggest revenue stream.

With just a few tweaks, you can go from frustrated to fully booked at your next show.

👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows. 

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026

Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results

Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money.

Here’s what you’ll learn:

• The four key ROI metrics that separate “guesswork” from real strategy.
• The time-per-dollar breakdown that proves one show can bring in $20k+ in revenue.
• How to analyze your investment so you can double down on what’s working and cut what’s not.

Once you understand these numbers, wedding shows stop being a gamble, and start being your most profitable marketing channel.

👉 Want to dive even deeper? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show. 

The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed.

In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy.

We’ll explore:

• The evolution of economies: from commodities → goods → services → experiences → transformations
• The psychology behind why clients are craving change now more than ever
• The Starbucks Pumpkin Spice Latte test (and why it’s really about identity)
• What this shift means for the wedding industry — and how you can position your business around the transformation you deliver

The Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.

120: Meet the Friend Who Changed My Money Story, Erinn Bridgman

For years, I avoided really looking at my numbers. I told myself I’d “clean everything up first,” or that once I made more money, the stress would go away. Spoiler: it didn’t.

That’s where today’s guest, and dear friend, Erinn Bridgman comes in. Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photographer to building a $7M real estate portfolio, all by learning how to make her business actually pay her. Now she helps wedding pros and creative entrepreneurs do the same: ditch money stress, finally pay themselves consistently, and build real wealth.

In this episode, we’re diving into:

• Why “more revenue” isn’t always the fix for money stress
• The real difference between a bookkeeper, accountant, and your role as CFO
• How to stop feeling broke even when your business looks successful from the outside
• The simple rhythm Erinn taught me that changed how I lead my money

If money has ever felt heavy, messy, or like something you’ll “deal with later,” this conversation will give you a new story — one of clarity, calm, and real control.

✨ Resources mentioned in this episode:

• Join the free Money Masterclass:  https://go.erinnbridgman.com/masterclasslindsay
  
  
• Check out Erinn’s course Paid and Powerful: https://paidandpowerful.com/casestudy 

• Learn more about Erinn’s 1:1 Coaching: https://erinnbridgman.com/1-1-coaching