This episode wasn’t planned but it kept me up last night, and I knew I needed to sit down and record it today. It felt like the universe was telling me you needed to hear this.

Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday.”

In this episode, I’m breaking down why that happens, the 4 common scenarios I see people get stuck in, and what separates the few who do go after it. We’ll talk about:

• Why successful people aren’t “lucky”, they just swing when others don’t
• The role of big swings in creating leaps in life and business
• How to build your nervous system and risk tolerance so fear doesn’t stop you
• What to do when you get pushback (yes, even from a spouse or partner)
• Why you don’t need permission or support to chase the life you really want

This one’s raw, unscripted, and straight from my heart. If you’ve been sitting on the sidelines, waiting for the right time to take your swing, this is your nudge.

What if the version of you you’ve been waiting for, the calm, confident, thriving woman you imagine in the future, didn’t have to wait for “someday”? What if she could be here now?

In this episode of The Build That Business Podcast, I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the small, everyday choices to romanticize your business and your life right where you are.

We’ll talk about:

• The hidden stages of growth no one really talks about (and why losing your “mojo” might be part of the process)
• How to build peace into your business so you can hold more success without burning out
• The trap of waiting for more time, money, or confidence before you step into your next level
• The generational shift we’re creating for our kids by modeling a new way to live and work
• Why your clients are magnetized not just to your services, but to the energy you carry
• And how to start bringing the “future you” into your life and business today

If you’ve been craving a softer, more intentional approach to growth, one that lets you thrive in both business and life, this conversation will remind you: you don’t have to wait for someday. You can start becoming her now.

Ep: 116: 9 Business Systems That Saved Me in a Hard Season

Entrepreneurship isn’t just about the glossy success stories, it’s about building something that can hold you when life feels heavy. In this episode, I’m opening up about the 9 business systems that gave me stability, structure, and breathing room in one of the hardest seasons I’ve walked through.

We’re talking about the practical tools, workflows, and mindset shifts that kept my business running, and even growing, without requiring me to show up 24/7.

Inside, you’ll hear:

• The scheduling tweak that made sales calls easier for me and my couples
  Why I focused on just 20% of my efforts, to get 80% of my results
• How I used content repurposing to stay visible without starting from scratch
• The “CEO time” habit that kept me focused on the big picture
• The behind-the-scenes support that cleared space for me to breathe
• And why leaving margin in your week might be the most productive move you make

If you’ve been in a hard season, or just want to build a business that can weather one, this episode will give you both permission and a plan to make it happen.

Ep 115: What I’m No Longer Apologizing For in Business

In this episode, I’m pulling back the curtain on some big shifts I’ve been making, both personally and professionally. We’re talking about the patterns I’ve uncovered through therapy (like the life trap of subjugation), the quiet ways people-pleasing has shaped my business, and why I’m no longer apologizing for things like taking up space, protecting my time, or changing my mind.

This is a vulnerable one. But I have a feeling if I’ve been carrying these behaviors for 15 years, you might be carrying some of them too. And if you’ve ever over-explained, over-delivered, or made yourself smaller just to keep the peace… I hope this conversation helps you see things a little more clearly, and claim a little more space in the process.

We’ll talk about:

• The two types of people-pleasing and how they show up in business
• What the life trap of subjugation is (and how it may be shaping your decisions)
• Why I’m rethinking my Enneagram wing
• The shift from Helper to Leader
• 7 things I’m no longer apologizing for in business

This isn’t about doing less for others, it’s about finally doing something for yourself.

Ep 114: You Are Allowed to Outgrow the Person Your Business Once Needed

Have you ever looked around at your business and thought…
 “I built this. I’m proud of it. But it just doesn’t feel like me anymore”?

You’re not alone.

In this episode, we’re talking about identity shifts in business. What happens when the version of you that built your business isn’t the same version who’s running it now. And how to evolve without burning it all down.

I’m sharing my own journey, from wedding stationer to coach, and walking you through the quiet, often uncomfortable process of realizing you’ve changed. Your priorities, your capacity, your definition of success… all of it. And now your business needs to catch up.

We’ll talk about:

• Why it’s normal (and necessary) to outgrow past versions of yourself
• Common identity shifts I see entrepreneurs navigating
• Signs you’ve evolved, even if your business hasn’t yet
• What to do when your growth feels confusing, scary, or hard to explain
• How to move forward without overthinking, overexplaining, or overworking

If you’ve been feeling the nudge to do things differently, this is your permission slip.

You’re allowed to shift. You’re allowed to want something new.
You’re allowed to build a business that fits who you are now.

113: How to Build a Business That Holds You, Not the Other Way Around

If your business has started to feel… heavy, like it’s asking more of you than it’s giving, this episode is for you.

Today on the Build That Business Podcast, I’m walking you through what it really looks like to create a business that supports your life, not one that drains it. We’re talking about the difference between hustle and sustainability, and what it means to build a business that can catch you when life throws a curveball (because it will).

I’m sharing:

• The four pillars that helped me restructure my business to run with less of me, without sacrificing profit
• How a life-changing diagnosis for my son forced me to get crystal clear on what really matters
• The myth that rest is a reward, and why it’s actually the fuel that keeps your business growing
• How to create offers, systems, and support that protect your time, energy, and peace
• Why this shift isn’t just good for your wellbeing... it’s good for your revenue, too

If you’ve been craving more ease, more clarity, or just permission to build differently… this is your episode.

112: What to Prioritize in Overwhelming Seasons

Feeling stretched thin lately? This episode is for you.

Whether you’re deep in wedding season, juggling client work and family life, or just trying to stay afloat in a full season, this conversation will help you breathe a little easier and focus on what actually matters.

In this episode, I’m sharing the 5 core areas to prioritize when your calendar is packed and your capacity is low. I call them The Full Season Five. We’ll talk through what to pause (guilt-free), how to protect your energy, and how to create micro-momentum so you don’t stall out completely. You’ll also learn how to spot high-leverage moves that actually move the needle so you can keep growing, even in the chaos.

If you’ve ever thought, “I should be doing more,” this episode is your permission slip to pause, simplify, and lead with intention instead of overwhelm.

🎧 We’ll cover:

• What to actually focus on when you can’t do it all
• How to protect your time, energy, and income
• The smartest way to show up without burning out
• Why wedding shows are the most high-leverage move you can make in a full season

Grab the free training I mention in the episode:
 How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
LindsayJWilliams.com/Training

And for my email and inquiry response resource, check out:
The Ghosting Buster
LindsayJWilliams.com/theghostingbuster

You’ve got this, friend. Let’s dive in.

111: Why I Believe in the Slow Rebuild

After an unplanned pause, I’m back behind the mic and today, I’m sharing what’s been unfolding behind the scenes.

This episode isn’t about a breakdown or a burnout. It’s about a quiet realignment. A shift in rhythm. A season of slowing down on purpose, not because I had to, but because I wanted to build something more grounded, intentional, and true.

If you’ve ever found yourself in a season of transition, where the old pace no longer fits, but the new path isn’t fully clear yet, this one’s for you. We’ll talk about:

• What it really means to rebuild (without rushing back to productivity)
• The myth of the “bounce-back” and why rest is a power move
• How I’m redefining success and what my workdays look like now
• The unexpected clarity that comes from stepping back
• Why you’re not starting over, you’re starting from experience

This isn’t a comeback episode. It’s a recalibration. And if you’re moving through something similar, I hope this conversation meets you where you are.

Because you’re not behind. You’re becoming. And you’re doing better than you think.

In this episode, we’re diving into one of my favorite topics… sales. But not in a pushy, awkward, “convince them” kind of way. I’m walking you through the 9 psychological triggers that cause people to take action and say yes.

These are the exact triggers I’ve used (and my students have used) to go from ghosted DMs and crickets after consults… to fully booked calendars with couples who are excited to work with you.

We’re talking:

• What makes people feel urgency and act now
• How to confidently communicate your value without discounting
• What to lead with to pull people in the door (and what NOT to)
• The moment that changed everything for me 

This episode is part strategy, part story, and packed with action steps you can implement today. If sales has ever felt intimidating or confusing, this will give you the confidence and clarity to approach it in a whole new way.

🎧 Mentioned in the episode:
 → From Booth to Booked: Winning the Wedding Show Sales Game – My free audio training series to help you follow up and close after the wedding show:
 LindsayJWilliams.com/AudioSeries

Let’s talk about it, the kind of dreaming that gets you eye rolls, second guesses, and "be realistic" comments from the sidelines.

In this episode, I’m pulling back the curtain on the mindset shift that’s changed everything in my business: giving myself full permission to dream bigger… and act from that belief. No new flashy strategy. No secret hack. Just a deeper vision and the willingness to trust it.

We’ll unpack:

• Why dreaming big isn’t frivolous,  it’s fuel
• How drift sneaks into your business (and how to snap out of it)
• The real reason your dream doesn’t need to make sense yet
• What to do when other people can’t see your vision
• A tangible framework to help you start dreaming again today

If you’ve been playing small, talking yourself out of big ideas, or waiting for someone to give you the green light… this is your episode.

Let’s stop shrinking and start building boldly.