108: The Invisible Work That Builds an Unstoppable Business

We all love the highlight reel:  the booked-out calendar, the client wins, the big moments.

But what actually builds a thriving business? It's not the shiny stuff. It's the work no one sees.

In this episode, we’re talking about the invisible work… the behind-the-scenes habits, mindset shifts, and emotional reps that quietly build a business that’s not just successful, but unshakable. If you’ve ever felt like you’re doing all the right things but wondering why it’s not paying off yet,  this one’s for you.

I’ll walk you through 7 types of invisible work that changed everything in my own business, including:

• The kind of mindset work that no one claps for (but changes everything)
  
  
  
• Why emotional resilience is more important than getting it “right”
  
  
  
• How to build mastery, leadership, and confidence quietly — and powerfully
  
  
  
• What nervous system regulation actually looks like for business owners
  
  
  
• A peek into the reps I put in (like practicing my Wedding MBA talk in my basement 100+ times)
  
  
  
• And how to keep showing up when the results feel slow
  
  
  

This episode is your reminder that what you're building matters,  even if no one sees it yet.

You’re not behind. You’re building. And the roots you’re growing now? They’re going to hold everything you’re about to create.

If you’ve been hesitating to invest, market boldly, or finally go all-in on your business because it feels “safer” to wait — this episode is your wake-up call.

We’re talking about the real cost of playing small. Not just emotionally, but financially. Because while staying quiet might feel comfortable in the moment, it’s secretly the most expensive move you can make.

Inside this episode, I’m sharing:

• What playing small actually looks like (it’s sneakier than you think)
• The hidden opportunity cost of waiting to feel ready
• Why messy action builds momentum, and perfection keeps you stuck
• A tough-love breakdown of the myths keeping you on the sidelines
• A powerful visualization to help you choose your next move — today

This one’s bold. It’s honest. And it’s the nudge you didn’t know you needed.

You’re not stuck. You’re standing at the edge of growth.
Let’s move.

When "Good Enough" Isn’t Enough: Creating the Life You Really Want

You didn’t start your business just to have a highlight reel that looks good to everyone else.
 You started it because you were chasing something more.
 Freedom. Flexibility. A life that actually feels true to you — not just one that checks traditional boxes.

But what happens when, somewhere along the way, the thing you built looks great from the outside... but inside, something feels a little off?

In this heartfelt episode, we’re diving into:
 ➔ Why "good enough" will never be enough when your heart is meant for more
 ➔ How to reconnect with what you really want (even if it’s changed)
➔ The courage it takes to shift paths and build a life — and business — that’s truly yours

If you’ve been feeling that quiet nudge in your heart lately, this conversation is for you.
 You’re not broken.
 You’re not crazy.
 You’re right on time. ❤️

🎙️ Tune in now and let’s chat about what’s next for the life you’re meant to create.

The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet

There’s a sweet spot in business that doesn’t get talked about enough, where confidence and humility meet. In today’s episode, we’re diving deep into what happens when you know you’re good at what you do… but you’re still hungry to grow.

I’ll break down the real roles that confidence and humility play in building trust, connecting with clients, and staying in momentum. Plus, I’ll share a behind-the-scenes look at how this balance showed up in my own business, and how it changed everything.

Whether you’ve been playing small out of fear of seeming arrogant, or coasting because “what you’ve been doing kind of works,” this episode will help you find the sweet spot where your growth really starts to take off.

🎧 You’ll learn:

• Why confidence is a non-negotiable in sales (especially in the wedding industry)
• How humility keeps you coachable, relatable, and always evolving
• The mindset shift that took me from overwhelmed to magnetic
• 3 powerful reflection questions to help you step into this energy now

This one’s a mix of strategy, mindset, and a little tough love. Let’s find that sweet spot together.

104: Quarterly Planning: What to Track and Why It Matters

In this episode of The Build That Business Podcast, I’m taking you behind the scenes of one of my favorite CEO rituals, my quarterly planning session (with a cozy café and a spreadsheet in hand 🤓). I’m walking you through exactly what numbers to review at the end of each quarter and how that data can help you make strategic, confident decisions moving forward.

We’ll cover:

• What metrics wedding pros should actually be tracking
• How to spot bottlenecks in your sales process (and fix the right problem)
• The power of knowing your lead sources, show-up rates, close rates, and more
• Why your nervous system data matters just as much as your revenue
• And how to use that clarity to grow without burning out

This one’s part strategy, part mindset, part therapy session,  and I hope it encourages you to pause, reflect, and lead your business from a place of clarity instead of chaos.

✨ FREE RESOURCES MENTIONED:
🎯 Need more leads? Grab my free wedding show training: LindsayJWilliams.com/Training

💬 Want help closing more leads? My free sales audio series is here: LindsayJWilliams.com/AudioSeries

If this episode gave you clarity or encouragement, I’d love for you to:
 → Subscribe to the show
 → Leave a review
 → Tag me on IG @mslindsayjwilliams while you’re listening so I can cheer you on!

Until next time, keep on building those businesses. 💪

Let’s be real, building a business is hard enough on its own. But what happens when life throws something big at you? A special needs diagnosis like autism, a chronic illness, caregiving responsibilities, financial strain, or just the everyday weight of motherhood?

In this deeply personal episode, I’m sharing what it’s really like to navigate entrepreneurship when your life doesn’t look like the highlight reel. I’ll walk you through the mindset shifts, boundary-setting, and strategy changes that helped me continue growing my business while also showing up for my family, my son, and myself.

We’ll talk about managing your nervous system, filtering advice that doesn’t fit your season, saying no to the “shoulds,” and building a business that works for your real life—not a hypothetical one. Most of all, I want you to know: you’re not behind, you’re not broken, and you’re absolutely not alone.

If you’ve ever felt like no one understands what you’re carrying behind the scenes… this one’s for you. 💛

36 Truths I Know at 36 That I Wish I Knew at 26

This week, I’m celebrating my birthday in the most Lindsay way possible—with a mic, a notebook full of lessons, and a whole lot of honesty. In this episode, I’m sharing 36 truths I’ve learned over the past decade of life and business… truths I wish I could go back and tell my 26-year-old self. Some of these lessons came easy, and some were earned the hard way—but each one shaped who I’ve become.

If you’re building a dream, chasing growth, navigating discomfort, or just need a little reminder that you’re not alone—this one’s for you. We’re talking about fear, failure, mindset, marketing, money, confidence, boundaries, and everything in between.

No fluff. No sugar-coating. Just real talk, warm encouragement, and a little tough love from someone who’s walked the path.

So whether you’re 26, 36, or 66… this is your nudge to keep going.

Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right?

This episode was not the one I had planned for today. But after waking up with a nagging thought and hearing multiple signs pointing me toward feminine energy, I knew I needed to hit record and process this in real time.

Lately, I’ve felt a shift in my business. The usual push, the chasing, the hustle, the drive, just hasn’t been there. And as an Enneagram 3, Aries fire sign, overachiever type… that worried me. Was I getting complacent? Losing my edge?

Then, after a conversation with my business coach, Helen, I realized something major: I wasn’t losing my drive, I was stepping into my feminine energy (and honestly, that made me really uncomfortable).

💡 Masculine energy is all about action, structure, and pushing forward, which I’ve leaned into hard for over a decade building this business.
💡 Feminine energy is about receiving, trusting, and allowing things to unfold, which feels completely foreign to me.
💡 The reality? We need both. And if we keep piling on more work instead of leaning into what’s already working, we risk suffocating our own success.

In this episode, I’m breaking down what I’m learning, what I’m actively working on, and how I’m trying to balance masculine and feminine energy in my business without losing momentum. If you’ve ever struggled with slowing down, trusting your systems, or feeling like you constantly need to do more, this episode is for you.

🎧 Press play to hear my raw, unfiltered thoughts and let’s process this together.

Have you ever felt like you’re so close to the next level, but something invisible is holding you back? Maybe you hit a big goal, only to find yourself cooling down instead of leveling up. Maybe you dream bigger but still hesitate to take the leap.

Friend, that’s not a lack of skill or opportunity, it’s your personal glass ceiling. And in today’s episode, we’re shattering it for good.

Here’s what we’re diving into:
 ✅ Why we subconsciously limit ourselves based on what we think we’re worth
✅ How we self-sabotage success by “cooling down” to stay in our comfort zone
✅ Why complacency is more dangerous than feeling stuck and how to wake yourself up
✅ The simple but powerful mindset shift that changes everything (hint: "Why not me?")
✅ What to do when the people around you aren’t ready for your growth
✅ A personal story about how one mentor called me out, and helped me double my business. 

If you’ve been playing small, waiting for permission, or letting old beliefs keep you stuck, this episode is your wake-up call. It’s time to break through.

🎧 Tune in now, and if this episode hits home, DM me on Instagram @LindsayJWilliams, I’d love to hear your biggest takeaway!

Wedding pros, if you’ve ever felt like you’re hustling non-stop but not seeing the results you want, this episode is for you! The secret isn’t to hustle harder—it’s to hustle smarter.

Today, I’m breaking down why hustle isn’t the enemy (despite what the internet says) and how to shift from scrappy, throw-everything-at-the-wall hustle to calculated, results-driven hustle that actually moves the needle. Because success? No one’s handing it to you. But when you know where to put your energy, you can work less and make more.

I’ll walk you through:
✨  Scrappy Hustle vs. Calculated Hustle—which one you’re in now, and how to graduate to the next level
✨  The balance of woo meets work—how to recognize when the universe is winking at you (or shutting a door for a reason)
✨  Why failing fast, failing forward, and bouncing back is the key to getting to that next level

🎧 This is the episode for you if you’re grinding away, wondering why success isn’t happening as fast as you’d like, or if you’re tired of hearing people bash hustle while sipping cocktails on a beach (convenient, right?).

💛 If this episode resonated with you, take a screenshot, share it on Instagram, and tag me @MsLindsayJWilliams, I’d love to hear how you’re shifting your hustle!

💡 Want to fill your calendar in one sitting at your next wedding show? Grab my free training here: LindsayJWilliams.com/Training

Let’s get into it! 🎙️✨