Build That Business

107: Why Playing Small Isn’t Safe, It’s Expensive


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If you’ve been hesitating to invest, market boldly, or finally go all-in on your business because it feels “safer” to wait — this episode is your wake-up call.

We’re talking about the real cost of playing small. Not just emotionally, but financially. Because while staying quiet might feel comfortable in the moment, it’s secretly the most expensive move you can make.

Inside this episode, I’m sharing:

  • What playing small actually looks like (it’s sneakier than you think)
  • The hidden opportunity cost of waiting to feel ready
  • Why messy action builds momentum, and perfection keeps you stuck
  • A tough-love breakdown of the myths keeping you on the sidelines
  • A powerful visualization to help you choose your next move — today

This one’s bold. It’s honest. And it’s the nudge you didn’t know you needed.

You’re not stuck. You’re standing at the edge of growth.
Let’s move.

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Build That BusinessBy Lindsay J Williams

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