Dr. David Hall is from Mesa Arizona. He practiced for many years in Iowa, where, in 1990, he became accredited with the American Academy of Cosmetic Dentistry. In 1991, he published landmark research that demonstrated that the then prevalent practice of etching teeth prior to bleaching was unnecessary. In 1994, be became the first Public Relations chair of the AACD and later directed a bylaws reform that helped create the current structure of that organization.

In 1995 he launched one of the first cosmetic dentistry websites, which led, in 2006, to other dentists beginning to ask him for help with their websites. In 2009, he relocated to Mesa, Arizona, where he created the dental website company, Infinity Dental Web. His company has distinguished itself as being a leader in search engine optimization and in bringing principles of neuromarketing into dentistry. It is acknowledged by many as being the quality design leader of dental website companies and has become the official marketing partner of the American Academy of Cosmetic Dentistry.