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(111) Marketing: How to Run a Law Firm in 2025
In the fourth episode of How to Run a Law Firm in 2025, Mathew and Lauren discuss their approaches to law firm marketing and client acquisition. They share their strategies for managing initial client contact, emphasizing the importance of streamlined processes like online scheduling and clear website communication. Both eschew traditional “About Me” pages on their websites in favor of problem-focused content. Their marketing approaches differ: Kerbis focuses on in-person networking and community involvement, while Lester emphasizes video content and YouTube presence. They discuss the importance of creating content that provides value to potential clients, whether through educational videos, podcasts (like Kerbis’ “Law for Kids Podcast”), or newsletters. Both emphasize the benefits of batch content creation and maintaining consistent posting schedules. They stress the importance of authentic marketing that aligns with an attorney’s genuine interests and values, rather than using aggressive sales tactics.
__________________________
Check out my new show, the Law for Kids Podcast.
Get Connected with SixFifty, a business and employment legal document automation tool.
Sign up for Gavel, an automation platform for law firms.
Visit Law Subscribed to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.
Follow @lawsubscribed everywhere.
Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.
Check out Mathew Kerbis' law firm Subscription Attorney LLC.
Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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By Law Subscribed
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66 ratings
In the fourth episode of How to Run a Law Firm in 2025, Mathew and Lauren discuss their approaches to law firm marketing and client acquisition. They share their strategies for managing initial client contact, emphasizing the importance of streamlined processes like online scheduling and clear website communication. Both eschew traditional “About Me” pages on their websites in favor of problem-focused content. Their marketing approaches differ: Kerbis focuses on in-person networking and community involvement, while Lester emphasizes video content and YouTube presence. They discuss the importance of creating content that provides value to potential clients, whether through educational videos, podcasts (like Kerbis’ “Law for Kids Podcast”), or newsletters. Both emphasize the benefits of batch content creation and maintaining consistent posting schedules. They stress the importance of authentic marketing that aligns with an attorney’s genuine interests and values, rather than using aggressive sales tactics.
__________________________
Check out my new show, the Law for Kids Podcast.
Get Connected with SixFifty, a business and employment legal document automation tool.
Sign up for Gavel, an automation platform for law firms.
Visit Law Subscribed to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.
Follow @lawsubscribed everywhere.
Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.
Check out Mathew Kerbis' law firm Subscription Attorney LLC.
Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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