Ray Edwards Show

#111: Tiny Hinges That Swing Big Doors [Podcast]


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Recently I was working with a client on an advertising campaign. We had been running a particular ad in a variety of online media  (mainly solo mailings to email newsletters), and the ad was barely breaking even. We decided to test different subject lines.  Basically, we changed seven words. Immediately upon our next mailing, our […]
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Ray Edwards ShowBy Ray Edwards

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