In this conversation, I chat with Noelle and Bryan Switalski as we explore the various applications (and limitations) of AI, particularly in the context of personal and business use. We discuss the strange queries people have made to AI, the importance of understanding AI’s capabilities and limitations, and how AI can assist in content creation, audience targeting, and marketing strategies.

The conversation also highlights the significance of storytelling and maintaining a brand voice when using AI tools. Ultimately, wed emphasize the need for careful consideration and personalization when utilizing AI-generated content.

Key Insights

• 00:00 Exploring AI’s Quirks 03:21 Understanding AI’s Limitations 04:57 The Nature of AI Intelligence 06:17 Using AI for Marketing 07:25 Creating Quality Content with AI 09:08 Best Practices for AI Copywriting 10:33 Building a Brand Guide with AI 15:02 Building Confidence Through Dance 16:22 Crafting Compelling Offers 17:24 Identifying Customer Pain Points 18:57 Creating a Compelling Offer Statement 20:31 The Importance of Customer Reviews 22:06 Understanding Your Audience 25:29 The Power of Audience Research 26:42 Utilizing a Story Bank 27:58 Fine-Tuning Your Brand Voice 30:37 Transforming Copywriting Efficiency 33:33 Accessing Clarity Scribe for Free

CONNECT ON SOCIAL

→ instagram | http://instagram.com/rayedwards → facebook | http://facebook.com/rayedwardsonline → twitter | http://twitter.com/rayedwards → tiktok | http://tiktok.com/therayedwards → linkedin | http://linkedin.com/in/therayedwards

Links

• My NEW book: Read This or Die! Persuade Yourself to a Better Life
• My COPYWRITING Book: How to Write Copy That Sells  

Video And Transcript

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this conversation, Pat Flynn discusses his new book, which addresses the challenges of information overload and offers strategies for effective learning. He emphasizes the importance of prioritizing learning, the role of community in skill acquisition, and the balance between persistence and pivoting in one’s journey. Flynn introduces the concept of micromastery, which focuses on mastering small components of a skill, and shares insights from his experience with traditional publishing. The discussion culminates in a reflection on the broader implications of learning in a rapidly changing world.

Takeaways

• Information overload is a significant challenge today.
• Action over information is crucial for success.
• Prioritize learning based on immediate needs.
• Community support enhances accountability and learning.
• Deciding to pivot is part of the growth process.
• Micromastery allows for accelerated skill acquisition.
• Traditional publishing offers valuable connections and insights.
• The book is aimed at anyone feeling overwhelmed by information.
• Love and human connection are essential in a tech-driven world.
• Learning faster is key to thriving in a competitive economy.

Watch On Youtube

https://youtu.be/pfZON-PGKTY

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, X, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this conversation, Ray interviews Dustin Stout, the founder of Magai, an all-in-one AI platform. They discuss the concept of building in public, the importance of transparency in growth metrics, and the challenges faced during the creation of Magai. Dustin shares insights on the advantages of universal AI tools over niche products, the features of Magai, and how it can be used for learning and research. They also explore the future of AI, the role of education, and the evolution of AI agents and multimodality in the industry.

Chapters

00:00 Building in Public: The Journey Begins

06:29 The Power of AI: A New Era for Tools

11:43 From Darkness to Light: The Birth of Magi

17:47 The Importance of Feedback in Product Development

23:49 Magi: The All-in-One AI Solution

29:38 Unlocking Potential: Learning and Research with Magi

35:19 The Future of AI: Agents and Multimodality

Links

http://magai.co/

Watch on YouTube

Click for Video

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this episode of the Ray Edwards Show, Ray and Bryan Switalski discuss how to transform content into a successful business without relying on paid ads or social media burnout. They share personal stories of their journeys, emphasizing the importance of clarity in marketing and the power of effective offers.

Bryan introduces the MX Seven Creator Workshop, designed to help creators and entrepreneurs multiply their impact and income in just five weeks. The conversation highlights the significance of understanding your audience and creating irresistible offers that resonate with them. 

Watch on YouTube https://youtu.be/VBniKWcLVXM

GET ON THE WAIT-LIST: https://www.mxltiplier.com/workshop-waitlist

Chapters 00:00 Transforming Content into Business Success 02:10 Brian’s Journey from $5 Sales to $10,000 Launches 07:15 The Power of Clarity in Marketing 09:43 Multiplying Impact Without Extra Effort 12:14 The Creator Economy and Upcoming Workshop 15:36 Identifying the Right Audience for the Workshop 17:03 Creating Irresistible Offers for Customers

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, X(Twitter), and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Can you mix your faith and your business?

Should you bring Jesus to work?

There are plenty of good Christians who believe those worlds should not mix (especially those good Christians with employees who may not hold the same beliefs).

This week, I'd like to tackle this touchy topic with my son, Sean. Not only is he one of my favorite people to talk to, he's a fellow Christian, a fellow entrepreneur, and an employer with some insightful opinions on the separation of faith and business.

Watch on Youtube

^^ Leave your comments there. I would love to hear your feedback.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

A "Stressless”, "Fearless” life - Eliminating all fear and stress from life ain’t gonna happen, BUT it is definitely possible to reduce the amounts of both...to "stress less", and "fear less". This week, I’m giving you the 5 keys to do just that…​ ​

• Purpose What is your overall mission in life? What is the reason you're driven to get out of bed each day? If you don’t know your purpose, that’s okay. It will evolve and change over time, but defining a reason is important. Pick one. I believe our mission is to become the person God made us to be. Yours may of course be different, but will likely be some version of being the best you can - physically, spiritually, and financially.
• Gratitude Gratitude is a weapon! When you consciously acknowledge the things you’re grateful for, you can overpower stress and fear. Gratitude is an incredibly powerful emotion and it’s important to know the things you’re grateful for so you can wield this weapon at will.
• Talk to Yourself More Than You Listen to YourselfOur thoughts can drift into territory that brings us down and can quickly spiral into catastrophic thinking if left unchecked. Be conscious of the thoughts you think…don’t let them run on autopilot. Become the programmer - Don’t run the program written by others.
• Growth and ContributionIn nature, you’re either growing or dying…there’s no middle ground. It is important to continue to grow as a human being and maintain a mindset (like the one described by Carol Dweck in the book, Mindset) that is conducive to that growth. According to Tony Robbins (and now accepted by many trained psychologists as truth), there are 6 basic needs that all humans must fulfil:

1. Certainty: assurance you can avoid pain and gain pleasure
2. Uncertainty/Variety: the need for the unknown, change, new stimuli
3. Significance: feeling unique, important, special or needed
4. Connection/Love: a strong feeling of closeness or union with someone or something
5. Growth: an expansion of capacity, capability or understanding
6. Contribution: a sense of service and focus on helping, giving to and supporting others

• The Combined Fulfilment of the Need for Connection and LoveWhy these two? The needs that Tony laid out are “basic necessities”...one is no more important than the other, BUT I believe focusing on these two as your “go to” needs, will give you the most satisfaction, reward, and positivity.

Video and Transcript

https://rayedwards.com/669

Links

• Mindset: by Carol Dweck. An excellent book that I highly recommend (not an affiliate link...just a good book)
• The 6 Human Needs - Read more about them on Tony Robbins' official blog

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

As you may know, I am quite the tech nerd. I enjoy checking out the latest AI gizmos, searching for things that are actually useful, productivity boosters (which I really need after wasting so much time playing with said gizmos).  ​ ​One of the more interesting tools I've found is Google's NotebookLM. You feed it a document and it generates a "podcast" about the contents using two artificial hosts. Since Black Friday is coming up, I decided I would test it using a blog post I wrote a couple of years ago that encouraged service-based businesses to do a Black Friday promotion. Was it successful?  Listen and find out

Key Insights

• This week's experiment
• The "Marketing Whiz" turns cringe into excitement
• Humans like Calendar Events (we have expectations)
• Smart marketers ride the wave
• Join the conversation that's already happening
• Online businesses have more flexibility than retail stores
• Your fans expect a deal on Black Friday...Let 'em have it

Transcript

https://www.rayedwards.com/668

Links

• ​NotebookLM: Check out the tool I used to generate this content
• ​The Creator Economy: Here's the original content that I fed into the AI

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I know not everyone who listens to my podcast is over 50, but God willing, someday you will be, so stick with me. ​ ​50 doesn't seem old these days (depending on who you're asking), but for many of us, it's when our bodies begin to show a little wear and tear. In our twenties, we might pull a muscle if we lift something too heavy...In our 50's, that same injury could be caused by a sneeze. ​ ​My point is, some of the freedom we earn by being entrepreneurs becomes more of a necessity than a luxury. For instance, in the past few years, I have had a couple of surgeries that required substantial recovery time. I'm not sure how an employer could have accommodated my needs (not wishes...needs).  ​ ​There are some other advantages to this digital-business lifestyle (especially for the 50+ crowd) that I'll dive into in this week's episode. 

Key Insights

• Has this come without challenges? Nope.​
• ​Weather could interrupt my business, but not destroy it
• Monthly recurring revenue (the joy of not starting at $0 each month)
• All I need to do business is a laptop and access to the internet

Video and Transcript

https://www.rayedwards.com/667

Links

• ​Charity Navigator: Looking to donate to hurricane relief efforts? Check out what these organizations are doing to help victims of hurricane Helene

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the one to rule them all...but, why? Before I answer, let me point out the fact that I'm calling this a "skill", not a "talent". Talents are innate, whereas skills can be learned. This is an important distinction to note because it is a common misconception that great writers are born, not made.  I do agree that this skill is easier to develop for some, tougher for others, but nonetheless, whatever your starting point, you can intentionally improve your ability to write persuasively, and THAT is an incredible skill to possess. Listen and I'll explain it all in less than 5 minutes.

Key Insights

• ​Why am I sure that Writing is the most important skill?
• ​Writing is the engine that drives your business
• Robert Caro's book The Power Broker is an incredible example of writing skill (and care, and dedication)
• Having the "Gift of Gab", or ability to drop witty quips on social, is not the same as persuasive writing
• Share valuable information that intentionally leads people to your product or service
• Improve your skills next week (9/23) at the free Words Into Wealth Challenge
• Get people to pay you to help them by helping them first.
• Develop this skill and it will pay you back for the rest of your life
• VIP tickets for the challenge are available for only $47 - Click Here To Get Yours

Video And Transcript

https://www.rayedwards.com/666

Links

• The Words Into Wealth Challenge starts Monday, 9/23. I guarantee this will improve your ability to write persuasively, and I'll show you how to use AI to multiply your productivity while maintaining your creativity, personality, and voice (that's the part that nearly everyone is getting wrong). The Challenge is 100% Free, but I am offering a VIP upgrade for only $47. VIP's get an extra hour with me each day, live via Zoom, to get ALL of their specific questions answered. Even at this low price, I'm still offering a money-back guarantee. Details Here.
• ​The Power Broker: The amazing Pulitzer Prize-winning book by Robert Caro. Check it out Here

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

What would you do if you found yourself over $100 Million in debt at the age of 62? Would you just wait to die, and let the living deal with the aftermath...Or would you start digging yourself out of the hole? ​In this episode, I want to share the story of Karl Eller. It's a quick story with a powerful message about possibilities, and not giving up. It's also a great reminder about the thing we mostly see as a handicap, age, and how it can give us an incredible power - Experience. Key Insights

• Karl started work at an outdoor advertising company​
• ​After learning and building for 16 years, he sold his company to Gannett - the company that owned USA Today
• He spent 3 years running Columbia Pictures
• While looking for something to do, Karl and a small group of investors decide to get into the convenient store business
• He built Circle K to be the 2nd biggest chain of convenient stores in the world, second only to 7-11
• Circle K began losing money, eventually costing Karl his entire personal fortune (over $500m), and leaving him $100M in debt.
• Karl headed back to Arizona where he purchased a small outdoor advertising company
• In 5 years, he was able to sell that company to Clear Channel Communications for over a billion dollars

Video And Transcript

https://www.rayedwards.com/665

Links

Karl Eller on Wikipedia

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.