Ray Edwards Show

By Ray EdwardsBusiness Marketing Management

Ray Edwards Show episodes

March 27Create Your Digital Clone
At some point in your life you've probably thought something like, "I wish there were two of me to get all of this done!"

This week, I'm sharing some material I created for our upcoming AI Accelerator Summit. Why? Because even if you don't attend the summit (you absolutely should), this valuable little snippet will explain why you should be exploring this arena and putting these new tools to work, AND why you shouldn't be focusing on all the negative fear mongering, but instead think about the positive ways you can impact your life and the lives of those around you.
Key Insights
Don't miss the AI Accelerator Summit April 15th-17th
Which AI?
Surround yourself with like minded proponents of AI
The BIG Change - This has simplified everything
Use AI to create leverage (not more work!)
The "trust recession" - Be AUTHENTIC and HONEST
The "Human Spark" - AI never had it, never will
Don't lose your voice
AI is a powerful partner that can help you organize your thoughts
Links
The AI Accelerator Summit - April 15th-17th. 14 World-Class Experts for 3 Days That Could Change How You Work Forever
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
12 min
March 193 Ways Writers Can Win With AI - And Never Be Replaced By It
Dear writing pros,

Are you afraid that using AI is simply feeding the monster that will ultimately eat your career?

This week, I'm looking to change your mind by reminding you of what you have that AI doesn't. By this time tomorrow, you can be more productive, 10x's faster, and a hero to your clients - All while staying irreplaceable.

Key Insights
Kris's fears about AI:
- AI might not be as good, but it can be good enough
- "Brain atrophy" - But...there have always been people who don't want to think for themselves
Courses - Why they're not dead and why YOU still matter
Win 1: Use AI as your Research and Ideation Engine
- Use AI to generate fresh ideas
- Use AI to "stress test" those new ideas ("What's wrong with this plan? Where can it go wrong")
- Use AI to study your competition
Win 2: Use AI as your First Draft Accelerator
- Three ways to protect your voice when using AI:
- Inject your stories and personal experiences
- Your specific opinions and convictions (especially the ones you're afraid to share)
- Inject your own phrases and vocabulary
Win 3: Use AI as a content multiplier
- This concept is so powerful, it's built in to our own custom AI
- One content piece becomes 5+ pieces customized for the platforms where you're present.
AI Summit: Incredible roster of successful entrepreneurs teaching you the ways they're using AI to save time and make more audio FREE - Starts April 15th
Links
AI Summit - Click Here to Join Us on April 15th (FREE)
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
39 min
February 26Fear, Loathing, and A.I.
Despite my best efforts to prune the doom and gloom from my feed, the algorithm still serves me plenty of worst-case, "out there" scenarios regarding AI.

No doubt many are concerned and perhaps discouraged by this fluff. So, how do you embrace the new stuff in a way that is useful and exciting?

This week, I'm giving you three recommendations for AI-powered tools that will improve your business in ways you may not have considered.
Key Takeaways
Still "doom and gloom" in my feed despite my best efforts (If it bleeds it leads)
"Sow your seed in the morning, and at evening let your hands not be idle" - Ecclesiastes 11:6
"We suffer more in imagination than in reality," a principle from Stoic philosopher Seneca
Anxiety is high (the news of the day)
AI is changing the marketplace regardless of how you feel about it
The repetitive work is drying up
AI is *not* 100% reliable...and it may never be
Are you a technological optimist?
The three fastest, easiest, and most profitable ways to use AI in your business
1: AI Powered scheduling and coordinating
2: Automate followup and customer care
3: AI enhanced offers and sales copy
What Ray is using (not affiliate links)
Use Motion AI Scheduling
Membership.io
Kajabi
Links
AI Summit - This upcoming virtual summit features some of the most respected and successful entrepreneurs on the planet. This is your chance to hear the real-world stories about how AI is being used to help grow their empires. Get the Full Lineup and Your Free Ticket Today!
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
28 min
February 19Three Levers That Boost Your Revenue
Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.

But there are 3 fundamental principles..."Levers" you can control that will increase your revenue.

This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.

Key Insights
Sean's philosophical football commentary
Spiritual Foundations: What does "prosperity" mean to you?
The 3 Levers that Control Your Revenue
You're never in full control of your business (remember government shutdowns?)
Lever 1: More new customers
New customers are expensive to acquire
Get better ad targeting
Referrals
Joint ventures
Content Marketing
Check out TicToc's new "Hyper-Local Focus"
Make sure your tactics match your brand
Lever 2: Higher Frequency of Purchase
Make special offers to your existing customers
Find a retainer deal if it's a fit
Shameless plug for Revel 77 coffee
Lever 3: Higher Prices
Higher ticket per customer
Offer add ons
A tiny Tangent about Super Sizing
Offer more stuff related to what you're known for
Using AI to push all 3 levers
AI Summit coming soon: Learn from successful, ethical business owners who are using AI to grow their business (FREE!)
Embrace the new tools, or go live in a shed in the woods
Links
AI Summit - How are some of the top entrepreneurs using AI in there business? How are they thriving while others are getting steamrolled? We have an incredible lineup of speakers ready to answer those questions. Click Here For The Lineup And Your Free Ticket
Got a comment? - Click Here to record and send it to us!
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
31 min
February 12How to Replace a $30,000 a Month Agency With This Framework
First off, I'm happy to announce Sean has returned! This week, we're talking about a framework can do the work (and produce the results) of a $30,000 per month agency.
Make no mistake, this framework includes A.I., but it's not "just" a.i. It turns out the "new tech" works best when you marry it to some "old techniques".
Spiritual Foundations - Let's talk about Psalm 37:4
Take delight in the Lord, and he will give you the desires of your heart.
Does this mean that the faithful followers get everything they want? Would truly taking delight in the Lord change your desires?
Feature Presentation
AI's role in business
Where to start with all of this new stuff
What can it really do for you? (and, what you must still do for yourself)
A simple, modern marketing framework that works for any business
AIDA - Attention, interest, desire, action
The "infomercial" formula. Cheesy, but effective.
How would it work for a coffee shop?
What's on tap for next week
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review.
Make sure you put your real name and website in the text of the review itself.
We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
31 min
February 053 Keys to Thrive Using AI
A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc...As if my not talking about it will make it all go away.
Well, here's the thing: I Don't Want It To Go Away! And neither should you.
I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the argument.
I think the haters out there just haven't figured out where they fit into this new, rapidly evolving world. They're like assembly-line workers watching as sections of the factory are being replaced by robotics...just waiting for the hammer to fall on them.
This week, let me share 3 Keys that will ease your mind about the Rise of the Robots, and get you excited about the army YOU command with your own experience and wisdom.
Key Insights
Don't be worried, be excited!
You're not too old, too non-savvy, or too anything else
Key #1: Redefine Your Value - Your value isn't based on the number of hours you work. It comes down to one question: "How much would it cost to replace you?" If you're a good video editor and AI is enabling you to edit 5 times the amount of videos you could do a year ago, then logically it would take 5 mere mortals to replace you. AI cuts the workload, but your creative abilities and experience are at the helm, keeping it on course.
Key #2: Multiply Your Output - This is where the pros and the wannabes get separated. Of course AI can multiply your output, but you can't delegate the task of quality control. That's your job. Your clients don't care how you get the job done or how long it took. They care about results. Use your own "secret sauce"...all of your experience and wisdom, to multiply your output while maintaining the quality your clients expect.
Key #3: Master Anticipation and Adaptation - The #1 skill in the A.I. economy is being able to see what's coming and adapting quickly. That sounds intimidating if you're not the kind of person who keeps up with tech trends, but it's not hard to do. You don't have to be first. You just need to be somewhere in that first 20%.
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review.
Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
14 min
November 26, 2025How Should We Live?
As Christian Entrepreneurs (or good people in general), how should we live our lives?

I've been thinking about some of my childhood role models and measuring them by today's standards. Why did I gravitate towards these men, and do I still see their influence in my behavior?

This week, I want to talk about goals, proper motivation, and how to share the success we achieve.

Key Insights

Building meaningful communities and spreading the positive love of Jesus Christ creates more impact than voting—focus on helping people and making tangible difference in the world.

I aim to foster, train, and mentor 1 million kingdom-focused millionaires by teaching people to believe in themselves and push through challenges.

Entrepreneurship means helping people solve problems for profit, with freedom to use profits for giving back or personal enjoyment.

AI as Tool, Not Creator

AI-generated content lacks authenticity and human touch—being genuine and real is the antidote to AI competition fear, since AI polishes but cannot replicate human experience.

Role models like Cary Grant, William Shatner, and David Carradine provide examples for young people to emulate qualities and discover life's meaning as they grow and learn.

Role Models and Human Authenticity60+ and Living Forward in the Age of AI (How To)

Links

Words Into Wealth Challenge - Our next live challenge starts December 10th. Want to make last year's annual revenue be this years monthly revenue? Click Here for details.

Video and Transcript

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
18 min
September 10, 2025Be A No-Fear Christian Entrepreneur
In this episode, Ray delves into the intersection of faith and financial security, exploring how Christian businesspeople can navigate economic uncertainties without fear.

Drawing inspiration from the life of George Mueller, Ray shares insights on seeking God's guidance and maintaining peace amidst financial challenges. Discover how aligning your personal agenda with God's will can lead to a life of prosperity and peace, even in the face of adversity.

Tune in for a transformative discussion on faith, hope, and financial resilience.

Key Takeaways

Thou wilt keep him in perfect peace, whose mind is stayed on thee: because he trusteth in thee - Isaiah 26:3

If our mind is on other things, we will not be at peace. Keep your mind stayed on the goodness of God and he will guard your peace

Get your personal agenda off the table and keep your heart aligned with God's will

Your heart is broken. Don't follow it. Acknowledge your feelings, don't disregard them, but don't let them be your guide

Do not separate the word and the spirit...you must have both

Recognize the providential circumstances that demonstrate God's will

Links

GeorgeMuller.org - If you'd like to learn more about the incredible George Muller, this is an excellent place to start

Show Notes and Transcript

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
25 min
July 10, 2025Quirky Ways You Can Use AI to Make More Sales Today
In this conversation, I chat with Noelle and Bryan Switalski as we explore the various applications (and limitations) of AI, particularly in the context of personal and business use. We discuss the strange queries people have made to AI, the importance of understanding AI's capabilities and limitations, and how AI can assist in content creation, audience targeting, and marketing strategies.

The conversation also highlights the significance of storytelling and maintaining a brand voice when using AI tools. Ultimately, wed emphasize the need for careful consideration and personalization when utilizing AI-generated content.

Key Insights

00:00 Exploring AI's Quirks
03:21 Understanding AI's Limitations
04:57 The Nature of AI Intelligence
06:17 Using AI for Marketing
07:25 Creating Quality Content with AI
09:08 Best Practices for AI Copywriting
10:33 Building a Brand Guide with AI
15:02 Building Confidence Through Dance
16:22 Crafting Compelling Offers
17:24 Identifying Customer Pain Points
18:57 Creating a Compelling Offer Statement
20:31 The Importance of Customer Reviews
22:06 Understanding Your Audience
25:29 The Power of Audience Research
26:42 Utilizing a Story Bank
27:58 Fine-Tuning Your Brand Voice
30:37 Transforming Copywriting Efficiency
33:33 Accessing Clarity Scribe for Free

CONNECT ON SOCIAL

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Links

My NEW book: Read This or Die! Persuade Yourself to a Better Life

My COPYWRITING Book: How to Write Copy That Sells

Video And Transcript

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
35 min
May 27, 2025Lean Learning with Pat Flynn
In this conversation, Pat Flynn discusses his new book, which addresses the challenges of information overload and offers strategies for effective learning. He emphasizes the importance of prioritizing learning, the role of community in skill acquisition, and the balance between persistence and pivoting in one's journey. Flynn introduces the concept of micromastery, which focuses on mastering small components of a skill, and shares insights from his experience with traditional publishing. The discussion culminates in a reflection on the broader implications of learning in a rapidly changing world.

Takeaways

Information overload is a significant challenge today.

Action over information is crucial for success.

Prioritize learning based on immediate needs.

Community support enhances accountability and learning.

Deciding to pivot is part of the growth process.

Micromastery allows for accelerated skill acquisition.

Traditional publishing offers valuable connections and insights.

The book is aimed at anyone feeling overwhelmed by information.

Love and human connection are essential in a tech-driven world.

Learning faster is key to thriving in a competitive economy.

Watch On Youtube

https://youtu.be/pfZON-PGKTY
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, X, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
38 min

About Ray Edwards Show

From the publisher's feed

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps…