Welcome to a new episode of The Founder Podcast! Today, we discuss the four principles of closing that can transform your sales approach. These principles, developed through years of sales experience, are designed to help you make more effective sales and achieve financial success. We’ll discuss how understanding and committing to these principles can make a significant impact on your sales performance.

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Highlights:

"A principle is something that, if broken, always has a consequence."

"The goal is to eliminate maybes and get a definite yes or no."

"Buying is always an emotional experience backed by logic."

"Truth is the only way that we can make change."

Timestamps:

00:00 - Introduction to the Four Principles

01:34 - Understanding Rules vs. Principles

04:06 - Principle #1: Yes or No, No Maybes

06:09 - The 10-80-10 Rule in Sales

10:57 - Handling Maybes and Respecting Time

13:23 - The Importance of Being Okay with a No

18:11 - Evaluating Your Own Decision-Making Process

20:30 - Principle #2: Strike When the Iron is Hot

27:03 - Emotional vs. Logical Buying Decisions

29:28 - Principle #3: 100% Deal Done

34:12 - Principle #4: Quit Lying to Yourself

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