Click here to sign up for a new platform that helps law firms use subscription billing.

In the fifth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss strategies for pitching legal services and creating marketing materials. They explore the challenges of crafting effective elevator pitches, particularly when handling multiple practice areas. The hosts share their experiences with different pitching approaches, including Kerbis’ memorable marketing jingle and Lester’s focus on “protecting your peace.” They emphasize the importance of using simple, non-legal language and focusing on solving client problems rather than highlighting attorney credentials. They delve into practical marketing tools, with both hosts praising Canva for creating professional marketing materials like flyers, business cards, and one-pagers. They stress the value of in-person networking events for practicing and refining pitches, even for practice areas that might not seem obviously suited for business networking. The hosts recommend the StoryBrand framework for defining client problems clearly and suggest that marketing materials should prioritize client benefits over attorney qualifications. Throughout the discussion, they highlight the importance of authenticity in marketing and the need to adapt pitches for different contexts and audiences.

__________________________

Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.

Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live.

I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup.

Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.

Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.

Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.

Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.

Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing.

Get full access to Law Subscribed at www.lawsubscribed.com/subscribe