One tactic that can transform fundraising results is match funding. But how do you achieve the initial gifts from major donors, and how can you make effective use of the enticing offer? In this episode Rob talks to an innovative fundraiser named Ilana Jackman about how one university has made match funding work in exciting, new ways this year. She explains how the match has inspired more donors to set up regular gifts and encouraged many existing donors to upgrade their giving per month. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Ilana and Rob are both on Linked In and on twitter Rob is @woods_rob.