Disruptive food start-ups have increasingly grabbed headlines and the attention of large consumer packaged goods companies. The plant-based keto snack company Keho is continuing this trend by offering its savory “real food” bites to a health-conscious market that includes athletes at one end of a spectrum, and people looking to resolve health problems with diet change on the other. Keho founder and McKinsey adviser Tekla Back has long been a food and keto enthusiast, and started the company after leaving her role at PepsiCo as senior vice president for corporate strategy, where she helped lead the company’s transition to healthier products.

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