Bill practiced clinical dentistry for 10 years, while founding a small dental insurance company in Los Angeles. He left clinical practice to work with Prudential Healthcare (later acquired by Aetna), where he ultimately became President of the Dental Division headquartered in New Jersey. Later, he was hired by Wellpoint Healthcare (now Anthem) as General Manager, the senior executive over the dental division and returned to California. During the dot-com boom in 1998, Bill left Wellpoint and founded Dental Connect, a real-time dental EDI company which later merged with Dentalxchange. After the sale of Dentalxchange in 2003, Bill helped in the founding of Planet DDS the developer of Denticon, the cloud-based practice management software, as SVP of Business Development. After its sale in 2016, Bill and his business partner at both Dentalxchange and Planet DDS, Richard Lee, started a quest to address the issues of the dental underserved through the use of innovative technology. The result was the founding of Virtual Dental Care, Inc., where Bill is the COO.