The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)


Listen Later

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.

Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution.

Check out the Marketing AI Institute's "AI for B2B Marketers Summit" coming in June.

The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.

00:00 - Introduction: Guest Introduction and Episode Overview
01:30 - Paul Roetzer's Early Ventures into Information Products
03:00 - Success with the Agency Academy and Course Series
05:00 - Inventing a Point Pricing Model for Service Companies
07:00 - The Decision Against Building a SaaS Product
09:00 - The Importance of Building an Audience for Memberships/Courses
12:00 - Paul's Journey into the World of AI
15:00 - Establishing the Marketing AI Institute: Media, Events, and Education
18:00 - Explosive Growth of the AI Introductory Class
21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing
25:00 - Challenges Before AI Breakthroughs in Language and Image Generation
28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy
32:00 - Transitioning from Service Business to Content Membership Model
35:00 - The Launch and Unexpected Success of the Podcast
38:00 - Implementing AI in Podcast Content Strategy and Creation
41:00 - The Significance of AI in Today's Marketing Landscape
44:00 - How Enterprises Are Adapting to AI Tools
47:00 - Practical Applications of AI in Marketing and Content Maximization
50:00 - The "Smart Intern" Approach to Using AI Creatively
53:00 - Paul Roetzer’s Tips for Utilizing AI Language Models Like GPT-4
56:00 - Discussing the Future of AI in Marketing and Business Operations
58:00 - Conclusion: Final Thoughts and Upcoming AI Events


Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. 


That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
...more
View all episodesView all episodes
Download on the App Store

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)By Dave Gerhardt

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

43 ratings


More shows like The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,283 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,443 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

173 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,254 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

82 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

34 Listeners

GTM Live by Passetto

GTM Live

201 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

152 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

186 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

291 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

203 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

351 Listeners

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

18 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners