What the Fundraising

115: Magnetic Fundraising: Mastering Your Nonprofit’s Social Media Management with Julia Campbell


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Feeling overwhelmed, lost, or perfectionistic when it comes to managing your social media? Not sure if your Instagram or Facebook posts are giving you a good ROI? This episode is for you! Today’s guest will certainly ease your mind with her tips and strategies for creating an amazing social media management strategy.


Julia Campbell, Founder of J Campbell Social Marketing, has helped hundreds of nonprofits make the shift to digital thinking. What does that mean? Julia enables nonprofits to build communities and fundraise online, all while creating engaging social media platforms for their donors to connect through. Her consulting team provides social media audits, customized recommendations and reports, helps you build your own social media team, and learn how to use storytelling to grow an audience and spread your message online.


In this episode, Julia teaches you how to manage your nonprofit’s social media like a master. You’ll learn strategies for onboarding a social media manager, creating magnetic content to attract and engage donors, dealing with negative comments, telling client stories ethically, and much more.



Get all the resources from today’s episode here


Many thanks to our sponsor, Givebutter for making this episode possible. Our friends at Givebutter really understand what it takes to be a magnetic fundraiser. Their fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory.


Connect with me: Instagram: https://www.instagram.com/whatthefundraising_

Facebook: https://www.facebook.com/whatthefundraising

YouTube: https://www.youtube.com/@malloryerickson7946

LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/

Website: malloryerickson.com/podcast


Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652


If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

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What the FundraisingBy Mallory Erickson

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