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You're missing out if your company isn’t creating an experience for its female shoppers. Female shoppers influence 86% of all household spending. Worldwide, they control and influence $43 trillion of spending.
Companies often neglect their female demographic, catering to their male shoppers' more utilitarian needs and desires. Making minor adjustments could attract more female shoppers and add more revenue to your bottom line.
In this episode of The Customer Service Revolution, John welcomes best-selling author and highly-sought speaker Katie Mares to the show. Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She’s worked with globally-recognized brands, including Honda, Volvo, Celebrity Cruises, and Canada Post. Her new book, CustomHer Experience, focuses on improving the branding and customer experience for female consumers.
You’ll hear how you can cater your sales experience to the male and female demographics, why relationships matter to female buyers, and how doing an audit of your customer experience can show you where your female customers are being left out of the equation.
Here are just a few takeaways:
Resources mentioned:
www.thedijuliusgroup.com
Katie Mares' website
CustomHer Experience book page
Find the book on Amazon
Katie’s Instagram
Kate on LinkedIn
Email Katie
thedijuliusgroup.com/the-customer-service-revolution-podcast
customerservicerevolution.com
thedijuliusgroup.com/project/cx-executive-academy
thedijuliusgroup.com/project/cx-executive-academy-online
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
4.9
1919 ratings
You're missing out if your company isn’t creating an experience for its female shoppers. Female shoppers influence 86% of all household spending. Worldwide, they control and influence $43 trillion of spending.
Companies often neglect their female demographic, catering to their male shoppers' more utilitarian needs and desires. Making minor adjustments could attract more female shoppers and add more revenue to your bottom line.
In this episode of The Customer Service Revolution, John welcomes best-selling author and highly-sought speaker Katie Mares to the show. Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She’s worked with globally-recognized brands, including Honda, Volvo, Celebrity Cruises, and Canada Post. Her new book, CustomHer Experience, focuses on improving the branding and customer experience for female consumers.
You’ll hear how you can cater your sales experience to the male and female demographics, why relationships matter to female buyers, and how doing an audit of your customer experience can show you where your female customers are being left out of the equation.
Here are just a few takeaways:
Resources mentioned:
www.thedijuliusgroup.com
Katie Mares' website
CustomHer Experience book page
Find the book on Amazon
Katie’s Instagram
Kate on LinkedIn
Email Katie
thedijuliusgroup.com/the-customer-service-revolution-podcast
customerservicerevolution.com
thedijuliusgroup.com/project/cx-executive-academy
thedijuliusgroup.com/project/cx-executive-academy-online
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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