We might still have Hallowe’en and Thanksgiving ahead of us but as we all know the festive event that we really need to set our sights on is Christmas. 

Now, we’re all very familiar with the red sale signs of the high street, and with the yearly routine of seasonal discounts offered by large retailers you’d forgiven for thinking that slapping a “20% off everything” banner across your website might put you in good stead come the end of Q4 - but this week I’m here to tell you to hold your horses (or maybe that should be reindeer?) as properly profitable promotions require some real planning.

In episode 116 of The Resilient Retail Game Plan, I cover the five crucial factors to keep in mind when planning your Christmas promotions. We’ll look at the different types of promotions to use, as well as the ideal frequency and proximity of when you deploy them. I’ll also discuss why preparation is key and how, at the end of the day, these promotions aren’t really for the customer, they’re for you! 

If after this podcast you want even more info and tips on planning for Xmas 2022, make sure to tune in to my live talk at 1 pm on the 27th of October at resilientretailclub.com/christmas

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