Snacking, once culturally taboo, is now a legitimate pattern of eating, changing the way we eat and how we are nourished. 50% of all eating occasions are snacks, and consumers have greater expectations for snacks – seeking nourishment, optimization and pleasure. Dr. Shelley Balanko is Senior Vice President with The Hartman Group, a food culture consultancy. In this episode, we explore all things snacking, including when people are snacking, what kinds of snacks they are consuming, the motivation for snacking, and snacking preferences. For more info and resources: www.SoundBitesRD.com/117