Mary Kaye O’Brien, market researcher and consumer insights guru, discusses with Jeff how her research helped strengthen the Zillow Group brand.  How we make the customer feel will determine whether or not they have confidence to purchase. As sales professionals, we need to be confident in what we’re selling, so our customer can adopt that confidence in their purchase decision. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at <a href= "mailto:ask@jeffshore.com">ask@jeffshore.com</a> or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore’s advanced sales strategies? Visit <a href="http://www.jeffshore.com">www.JeffShore.com</a> to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook <a href= "https://www.facebook.com/JeffShoreCommunity">https://www.facebook.com/JeffShoreCommunity</a> =====================================

Mary Kaye O’Brien, market researcher and consumer insights guru, discusses with Jeff how her research helped strengthen the Zillow Group brand. How we make the customer feel will determine whether or not they have confidence to purchase. As sales professionals, we need to be confident in what we’re selling, so our customer can adopt that confidence in their purchase decision. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1. Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================

Mary Kaye O’Brien, market researcher and consumer insights guru, discusses with Jeff how her research helped strengthen the Zillow Group brand. &nbsp;How we make the customer feel will determine whether or not they have confidence to purchase. As sales professionals, we need to be confident in what we’re selling, so our customer can adopt that confidence in their purchase decision. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at <a href="mailto:ask@jeffshore.com" rel="noopener noreferrer">ask@jeffshore.com</a> or give us a call at (844) 547-4673 Extension 1. &nbsp; Want more of Jeff Shore’s advanced sales strategies? Visit <a href="http://www.jeffshore.com" rel="noopener noreferrer">www.JeffShore.com</a> to download free sales tools &amp; resources. Or come join the Jeff Shore Community on Facebook <a href="https://www.facebook.com/JeffShoreCommunity" rel="noopener noreferrer">https://www.facebook.com/JeffShoreCommunity</a> =====================================

#117: The Emotion-Based Sale with Mary Kaye O’Brien

Your customer needs a hero. Will you answer the call?

The Buyer's Mind with Jeff Shore is a B2C sales training podcast dedicated to helping you increase your sales numbers by understanding your customers in a deeper way. Whether you’re buying a magazine, a mobile phone, a new car or a new home, we all go through surprisingly similar thought patterns during a purchase cycle. Jeff’s podcast is about the psychology behind those thought patterns—the obvious and subtle considerations that lead someone to buy (or often not buy) a product. What sets Jeff apart from other sales trainers in his field is a continued focus on the experience of the the buyer, not the seller. 

In addition to his weekly podcast, Jeff Shore is a highly sought-after sales expert, speaker, author and entrepreneur. He is the CEO and founder of Shore Consulting which offers a variety of B2C sales training events throughout the United States. His sales training programs teach sales professionals to abandon scripted sales presentations, obnoxious closing lines and other antiquated “used car salesman” techniques in order to make meaningful, emotion-centered connections with their customers. These sales strategies have proven incredibly successful: last year alone, Jeff’s residential real estate sales training clients sold over $25 billion in residential real estate.

Are you are a sales manager or executive looking for ways to increase profits and grow your company by updating outdated sales techniques and increasing the leadership and decision making skills of your staff? Are you a front line sales professional simply looking to master the art of persuasion? The Buyer’s Mind was designed for you. Learn more. Earn more. Enjoy your life more!

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Your customer needs a hero. Will you answer the call? The Buyer's Mind with Jeff Shore is a B2C sales training podcast dedicated to helping you increase your sales numbers by understanding your customers in a deeper way. Whether you’re buying a magazine, a mobile phone, a new car or a new home, we all go through surprisingly similar thought patterns during a purchase cycle. Jeff’s podcast is about the psychology behind those thought patterns—the obvious and subtle considerations that lead someone to buy (or often not buy) a product. What sets Jeff apart from other sales trainers in his field is a continued focus on the experience of the the buyer, not the seller. In addition to his weekly podcast, Jeff Shore is a highly sought-after sales expert, speaker, author and entrepreneur. He is the CEO and founder of Shore Consulting which offers a variety of B2C sales training events throughout the United States. His sales training programs teach sales professionals to abandon scripted sales presentations, obnoxious closing lines and other antiquated “used car salesman” techniques in order to make meaningful, emotion-centered connections with their customers. These sales strategies have proven incredibly successful: last year alone, Jeff’s residential real estate sales training clients sold over $25 billion in residential real estate. Are you are a sales manager or executive looking for ways to increase profits and grow your company by updating outdated sales techniques and increasing the leadership and decision making skills of your staff? Are you a front line sales professional simply looking to master the art of persuasion? The Buyer’s Mind was designed for you. Learn more. Earn more. Enjoy your life more!

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#117: The Emotion-Based Sale with Mary Kaye O’Brien

#117: The Emotion-Based Sale with Mary Kaye O’Brien

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