After 29 years of practicing law, including significant time in both law firms and in-house roles, Aisha Jorge Massengill has launched her own subscription-based employment law practice under the brand Sedgwick Andrews. Named after places in the Bronx where she grew up, her firm offers tiered subscription plans with different levels of access and benefits for emerging to established businesses. She leverages modern tech tools like SixFifty, Calendly, and AI platforms to run her practice efficiently, while outsourcing tasks like design work to focus on providing value to clients.

Drawing from her experiences as a woman of color in the legal profession, Aisha emphasizes the importance of knowing one’s worth and walking in one’s truth. She describes leaving traditional corporate roles, where she rose to vice president level positions, to build something that allows her to serve clients on her own terms. Her approach focuses on building relationships rather than transactional interactions, and she grows her practice through a combination of organic networking, speaking engagements, and social media presence on LinkedIn and Facebook. She views the subscription model as particularly beneficial because it removes the pressure of billable hours and allows clients to access quality legal counsel without fear of running up large bills.

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