The Dave Gerhardt Show

#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch)

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This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on

  • Aligning revenue teams toward common goals
  • The importance of an effective messaging strategy
  • Prioritizing numerous ideas from CEOs
  • A high-reward compensation approach

Timestamps

  • (00:00) - - Performance metrics and career motivation
  • (06:25) - - Understanding customer needs
  • (09:49) - - Personal growth and getting recognition
  • (12:07) - - Aligning goals and compensation
  • (15:49) - - Higher earnings through higher risk
  • (17:32) - - Aligning compensation to reality
  • (20:44) - - The supply chain stages and revenue generation
  • (29:49) - - Product marketing and brand management
  • (31:50) - - Creative messaging
  • (37:53) - - Understanding the managers’ mindset in crisis
  • (41:13) - - Challenges of managing a startup
  • (43:06) - - Managing content effectively
  • (46:19) - - Sales enablement
  • (48:44) - - Becoming a valued expert and resource in a business
  • (51:53) - - The unpredictability of creative inspiration

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    ***

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    ***

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