“Never go into business with your friends,” is what Rob and Taylor both believe and both ignored when throwing all governing rules to the wind at the height of the pandemic and starting their sock brand, InStitches, together. Taylor happened to have the world’s most advanced, eco-friendly textile factory in China, and the guys had so much respect for one another as entrepreneurs, it was a no-brainer. And while the first iteration of Boosocki was generating $30k a month pretty much out of the gate, it was when they decided to pivot hard into whitespace with the sock card that the vision really became clear.

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