Check out Parth's book <a href="https://amzn.to/2UUel4i" target= "_blank" rel="noopener">Swipe to Unlock: The Insider's Guide to Tech and Business Strategy</a>. Learning points from this episode: <ul> <li>Product strategy sets the vision of the future trends for your business</li> <li>Product management implements that vision with a specific product</li> <li>The three factors that firms use to decide whether to build, borrow or buy new innovation are: team, product and users</li> </ul> If you are interested in the Tech for Non-Technical Founders course Sophia mentioned at the start of the show, sign up to the <a href= "https://www.techfornontechies.co/mailing-list" target="_blank" rel="noopener">TFNT newsletter</a> and we will let you know about the next enrolment. To participate in TFNT live events, join TFNT membership <a href= "https://www.techfornontechies.co/membership" target="_blank" rel= "noopener">here</a>. Say hi to host Sophia Matveeva on <a href= "https://twitter.com/SophiaMatveeva" target="_blank" rel= "noopener">Twitter</a>.

Check out Parth's book Swipe to Unlock: The Insider's Guide to Tech and Business Strategy. Learning points from this episode: Product strategy sets the vision of the future trends for your business Product management implements that vision with a specific product The three factors that firms use to decide whether to build, borrow or buy new innovation are: team, product and users If you are interested in the Tech for Non-Technical Founders course Sophia mentioned at the start of the show, sign up to the TFNT newsletter and we will let you know about the next enrolment. To participate in TFNT live events, join TFNT membership here. Say hi to host Sophia Matveeva on Twitter.

Check out Parth's book <a href="https://amzn.to/2UUel4i" rel="noopener noreferrer">Swipe to Unlock: The Insider's Guide to Tech and Business Strategy</a>. Learning points from this episode: <ul> <li>Product strategy sets the vision of the future trends for your business</li> <li>Product management implements that vision with a specific product</li> <li>The three factors that firms use to decide whether to build, borrow or buy new innovation are: team, product and users</li> </ul> If you are interested in the Tech for Non-Technical Founders course Sophia mentioned at the start of the show, sign up to the <a href="https://www.techfornontechies.co/mailing-list" rel="noopener noreferrer">TFNT newsletter</a> and we will let you know about the next enrolment. To participate in TFNT live events, join TFNT membership <a href="https://www.techfornontechies.co/membership" rel="noopener noreferrer">here</a>. Say hi to host Sophia Matveeva on <a href="https://twitter.com/SophiaMatveeva" rel="noopener noreferrer">Twitter</a>.

12. Intro to Product Strategy

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code.

Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products.

Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product.

You'll learn how to:

-Validate demand and shape a winning product brief
-Budget, timeline, and de-risk builds you'll actually ship
-Hire, brief, and manage developers and vendors with confidence
-Use AI to speed research, prototyping, and growth
-Launch, iterate, and measure ROI—without the buzzwords

FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Business

Entrepreneurship

Technology

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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12. Intro to Product Strategy

12. Intro to Product Strategy

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