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Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility.

Timestamps

[0:00] Introduction
[0:24] Why revisit Google Business Profile now
[2:05] Branded searches and conversion reality
[3:32] How GBP impacts local “near me” rankings
[5:01] Step 1 — Business name consistency
[6:00] Step 2 — Cover photo that actually crops well
[7:25] Step 3 — Service area vs. address (use a real address)
[10:15] Step 4 — Logo upload and preview
[11:10] Step 5 — Local phone number importance
[12:20] Step 6–7 — Products, prices, and categories
[15:05] Step 8 — “From the business” as a testimonial
[16:20] Step 9 — Monthly updates (why it helps)
[18:02] Step 10 — Reviews cadence and request method
[20:05] Step 11 — Attach social profiles (they’re back)
[21:30] Step 12 — Photos are the attention magnet
[23:15] Optional steps teaser + vote link

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