Why That Worked  – Presented by StoryBrand.ai

#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic


Listen Later

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy?     This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it’s one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage.

 

--

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

...more
View all episodesView all episodes
Download on the App Store

Why That Worked  – Presented by StoryBrand.aiBy StoryBrand.ai

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,907 ratings


More shows like Why That Worked – Presented by StoryBrand.ai

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,452 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,823 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,578 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,655 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,250 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

326 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,053 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,304 Listeners

The Double Win by Michael Hyatt & Megan Hyatt-Miller

The Double Win

1,437 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

894 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,579 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

284 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners