Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. 

Messengers book: https://amzn.to/2maUW0z 

Buzzsumo blog: https://bit.ly/2m7ItdQ 

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