In this episode we talk to Paul Hager, CEO at Information Technology Professionals. Paul shares how to leverage the 30% of your buyers' brains that are dedicated to visual processing. He also gives some surprising stats from Microsoft on how their partners have 2x'd & 4x'd their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down). To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here: B2B Growth 248: How to Use Video for Relationships Instead of Marketing Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.