If your charity is relatively small or less well known, how do you increase your chances of winning valuable partnerships and media appeals? This time Rob spoke to Beatrice Sayer, a smart corporate fundraiser at the UK charity Magic Breakfast, about the innovative approach she used when applying to the Times and Sunday Times Christmas Appeal 2022. She explains why she feels a ‘WOW moment’ was essential to lift their chances of winning, and how she followed through on her good ideas. Rob and Beatrice agree that you can’t do this every time, but for when it is worth the risk, they share various tips to help you execute your own WOW factor idea. If you want to share this episode with others you think it would help, THANK YOU SO MUCH! We would love to hear what you think. Beatrice and Rob are both on Linked In and on twitter Rob is @woods_rob, or you can follow Bright Spot on Instagram at @brightspotfundraising.