Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.

I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.

What you’ll learn in this episode:

• How far in advance to start your Black Friday planning (and what to prep first)
• What questions to ask yourself before deciding on your promo
• The secret to choosing a sale that aligns with your goals (not random discounts)
• How to map out your “hype,” “awareness,” and “sale” phases so people actually buy
• Tips for automating your posts and emails so you’re not glued to your phone all weekend
• Why patience (and cookie metaphors 🍪) will make or break your sale success
  
  

Tune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm