“Time collapses when something you think takes 100 steps takes only one.” That’s just one of many gems from this week’s guest, Richie Norton. Richie is teaching us how to optimize for time flow and cash flow; to act from our future, not toward it. As he says, “It’s time to rescue your meta-goal from the ledge of your long-distance timeline and bring it home by placing it directly at the center of your life.”

More About Richie: Richie Norton is an award-winning author and serial entrepreneur. An executive coach (one of the Top 100 as honored by MG100) to CEOs, and one of the world’s leading thinkers, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He is the CEO and Cofounder of PROUDUCT—an INC. 5000 company—a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain. He is the author of several books including Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead and What to Do About It. He and his wife Natalie have four boys (one son already made his way to Heaven) and they have cared for three beloved foster children. They live on the North Shore of Oahu, Hawaii, with their little dog, Velzy.

🌟3 Key Takeaways:

📝Permission: Rethink projects with too many steps or obstacles toward creating the lifestyle you want. How can you bake your dream into the process from day one?

✅Do (or Delegate) This Next: Reflect: Are you paying as much attention to your time flow as your cash flow? On what area of your business do you spend the most time? Does it make sense for you to be doing that work, or can you delegate or outsource it to someone who could do it better? 

📘Books Mentioned:

🔗Resources Mentioned: 

🎧Related Podcast Episodes: 100: Top Ten Lessons from 💯 Episodes, 006: Going Pro on Podcasting with Jordan Harbinger

💻 Access Free Time episode transcripts on Podscribe »

🌟Enjoying the show? The best way to thank us is by leaving a rating or review.

❤️Consider joining Jenny’s private BFF community, where you’ll get access to a monthly Q&A call, a private podcast feed with bonus content, and a community forum to exchange ideas and feedback with fellow Heart-Based Business owners.

💌 Subscribe to the Time Well Spent newsletter: http://itsfreetime.com/join

🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/toolkit 

💬 I’d love to hear what’s on your mind! Take the Free Time listener survey

☎️ Submit a voice question or comment for future episodes: http://itsfreetime.com/ask

🎧 Make sure you’re subscribed wherever you listen to podcasts

📝 Check out full show notes and links from this episode and share it with a friend! https://itsfreetime.com/episodes/123

Learn more about your ad choices. Visit megaphone.fm/adchoices