Obviously well-known people who share the values of your charity have the potential to make a big difference to your fundraising and mission. But how do you find the influencers who care, and how do you manage these relationships effectively? And how do you maximise the impact? Paul Katz is an expert in this area, with more than 17 years’ experience of helping charities and social cause organisations to work with celebrities and other influencers. He loves to de-mystify the process. Building on the ideas covered in Episode 119, this is Rob’s second recent interview with Paul. This time they focus on tactics and examples in terms of Research; Activations – as in, what you ask people to do – and Measurement. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Paul and Rob are both on Linked In and on twitter Paul is @PaulKatzNYC and Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.