The Jordan Harbinger Show

1234: Layne Norton | Debunking Diet Soda Panic and Seed Oil Hysteria


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Protein sources, seed oil panic, aspartame fears — nutritional scientist Dr. Layne Norton dismantles the internet's favorite fitness myths here!

Full show notes and resources can be found here: jordanharbinger.com/1234

What We Discuss with Dr. Layne Norton:

  • Total protein intake matters more than source. Once you consume 30-40 grams of protein in a sitting, the specific source becomes largely irrelevant since the muscle-building signal gets saturated.
  • Aspartame fears are scientifically unfounded. Despite popular panic, artificial sweeteners don't cause insulin spikes, increase hunger, or cause diabetes. Cancer risks only appear at 10,000x normal consumption in lab rats.
  • Context over absolutes defines expert communication. Real experts rarely use words like "always," "never," "best," or "worst." They provide nuance, acknowledge uncertainty, and present opposing viewpoints before explaining their position.
  • Emotional manipulation drives supplement marketing. The more exclamation points and extreme claims in marketing, the less likely it's legitimate. Extraordinary claims require extraordinary evidence, not just assertion.
  • Listen to how fitness experts (or any experts, for that matter) speak, not just what they say. Train yourself to recognize measured, contextual language that acknowledges complexity. When you spot fear-mongering or absolute statements, investigate deeper and demand evidence before accepting claims.
  • And much more...

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