In the thirteenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the shifts in legal service pricing in the ever-evolving tech-powered, AI-efficient world. They discuss the obsolescence of billable hours and advocate for value-based pricing models like flat fees and subscription services, explaining their benefits for both law firms and clients. Mathew shares insights on using a subscription model to offer accessible legal counsel and manage cash flow, leveraging his experiences with different tiers and project-based pricing. They emphasize the importance of clearly defining the scope of services, setting client expectations, and adapting pricing strategies to meet market demands, ultimately enabling firms to ensure profitability and client satisfaction.

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