"When resistance is coming up, it's just trying to show you something, and it's an area in your life that can be healed, that can stretch you, that can put you in a position and in an opportunity for you to step into what's next for you."

In this episode, Heather sits down with Tracy Matthews to dig into how we master resistance, find the courage to move toward our big visions, and cultivate a more profound sense of trust in ourselves and the universe. Whether it's navigating health issues, parenting children, or building a business, we all bump into those uncomfortable subconscious blocks and stories that keep us stuck. In this conversation, Heather and Tracy share their own experiences overcoming fear, resistance, and failures, along with powerful insights into what it takes to conquer them.

What to listen for:

✨ Choosing yourself and "leaning in" to master resistance ✨ Why resistance is a moment to pause and question what it's doing for you ✨ How to dissolve resistance when it inevitably comes up

"In the practice of just putting it out there and butting up against that resistance, you actually dissolve and dissipate the feeling because resistance is your body, mind, and subconscious trying to keep you from stepping into what's next for you or to a bigger capacity."

✨ Putting yourself out there and facing the fear of rejection ✨ How to be your own cheerleader and move through resistance ✨ The identity shifts that come up when we lean in new directions

"If you resist it, that's literally the next door you should probably open. And if you want to buy back so much of your time and energy, open the doors that you're absolutely terrified to open, because that's going to buy back so much of your energy."

✨ Navigating the hidden shame that comes with setting big goals ✨ The power of pivoting and "failing" when it's aligned ✨ Trusting that the universe will show you the way forward

"Sometimes you just have to sit in that discomfort, in that resistance, in that space of not knowing, knowing that if you trust yourself enough, the answer is going to drop in."

✨ Understanding your intuitive 'yes' and 'no' when making decisions ✨ Using resentment to uncover your boundaries ✨ Why business is the biggest crash course in personal development

About Tracy Matthews

Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Creatives Rule the World Podcast.

As a serial entrepreneur, she's reinvented herself several times and built multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth.

Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. You can find more information at TracyMatthews.com. She lives in Scottsdale, Arizona, with her partner Jason, his two daughters, and her doodle, Roxy.

Connect with Tracy:

Website: https://creativesruletheworld.com Podcast: https://pod.link/1050430716 Book: https://desiredbrandeffect.com Instagram: https://www.instagram.com/iamtracymatthews TikTok: https://www.tiktok.com/@iamtracymatthews

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