Jeff Holman, founder of the law firm Intellectual Strategies, and his wife and operations lead, Brooke Holman, discuss their approach to running a fractional general counsel practice, primarily serving startups and scaling businesses. Jeff shares his background starting in Silicon Valley and moving to an in-house role before starting his own practice in 2018. The firm operates on various billing models, including flat fees, hourly rates, and retainers, but Jeff and Brooke are considering moving entirely away from hourly billing. They emphasize building the firm as a business, leveraging technology such as Monday.com, Calendly, Jotform, and various integrations to streamline operations and enhance client communication, allowing flexibility and scalability without compromising service quality. Brooke's role as an integrator complements Jeff’s visionary approach, helping to set up and manage efficient systems from scratch.

They explain their process for onboarding clients, utilizing a structured system to ensure clear communication and service delivery. They delve into the importance of aligning billing practices with client needs and expectations, suggesting that fixed fees and subscription models can foster better lawyer-client relationships compared to traditional hourly billing. Jeff and Brooke highlight their innovative use of technology and automation to maintain a lean operation, which allows them to offer their legal services at competitive prices while ensuring client satisfaction. They are also involved in building a community around the fractional general counsel space, indicating their commitment to both their clients and peers in reshaping the legal industry.

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Learn about Intellectual Strategies.

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