This episode features Peter Yeung and Robert Vernick from the X Chateau Wine Podcast. Peter and Robert collectively offer a tremendous source of insight into the wine market, winemaking trends, sales trends, finance, and customer engagement based in a shared fascination for studying and drinking wine. In 2019 Peter co-authored the book Luxury Wine Marketing. This episode is not focused on winemaking per se but presents a wealth of ideas that winemakers can consider for their own marketing strategies. Listeners can explore the topics from this episode in much more depth on the X Chateau Podcast, which is available on all podcast platforms