Sustainable Winegrowing

By Vineyard Team

What's Sustainable Winegrowing about?

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

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Sustainable Winegrowing episodes:

06.24.2024
234: Sustainable Tasting Room Tips | Marketing Tip Monday
Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for...
06.20.2024
233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models
The goal of the NASA Acres Consortium is to bridge the gap between space and farms to create sustainable food systems now and in the future. Yu Jiang, Assistant Professor of Systems Engineering and Data Analytics, School of Integrative Plant...
06.10.2024
232: Data-Driven Irrigation | Bien Nacido Vineyard's Sustainable Story | Marketing Tip Monday
“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store...
06.06.2024
231: Stacking Regenerative Practices to Create a Healthy Vineyard
Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals...
05.27.2024
230: Sustainable and Organic… What’s the Difference? | Marketing Tip Monday
Have you ever been asked “What’s the difference between organic and sustainable?” Have you seen farming operations that have both certifications? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable....
05.16.2024
229: Weed Control in Vineyards
Trying to manage the weeds in your vineyard? John Roncoroni, Weed Science Farm Advisor Emeritus with the University of California Cooperative Extension, Agriculture and Natural Resources covers control practices including biological, mechanical, cultural, chemical, and perhaps in the future, electrocution....
05.13.2024
228: Viticulture with a Vision: Oso Libre's Dedication to Social Responsibility | Marketing Tip Monday
Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support...
05.02.2024
227: Andy Walkers’ Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard
In the 1880s, Pierce’s disease caused a devastating, total collapse of the Southern California grapevine industry. Today, growers have hope for the future thanks to new varieties. Adam Tolmach, owner of Ojai Vineyard, planted four of these new varieties as...
04.22.2024
226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday
Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular...
04.18.2024
225: California’s Ban on Autonomous Tractors
An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s...
04.08.2024
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive...
04.04.2024
223: New Decision Support System for Irrigation Efficiency
If irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago...
03.25.2024
222: How Sustainability Sells in a Tough Market | Marketing Tip Monday
Beyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday...
03.21.2024
221: Future Proof Your Wine Business with Omnichannel Communication
While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer...
03.11.2024
220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a...
03.07.2024
219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a...
02.26.2024
118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While...
02.15.2024
217: Combating Climate Chaos with Adaptive Winegrape Varieties
Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the...
02.12.2024
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
People today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet...
02.01.2024
215: Biochar Production on a Commercial Scale
Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water...
01.22.2024
214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
There are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with ...
01.18.2024
213: High Resolution Data from Space Helps Farmers Plan for Climate Change
Ecosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman...
01.08.2024
212: An Educated Approach to Wine Marketing | Marketing Tip Monday
Do you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only...
01.04.2024
211: Vineyard Nutrient Management Across the United States
When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of...
12.25.2023
210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip...
12.21.2023
209: Science-based Decisions for Climate Action in Vineyards
The phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one,...
12.11.2023
208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled...
12.07.2023
207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand
Extreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand’s Cyclone Gabrielle recovery team, helping winegrape farmers in...
11.27.2023
206: The Best Newsletter You Can Send | Marketing Tip Monday
Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified. We know customers are...
11.16.2023
205: Get More Funding Faster for Land Conservation Projects
Since the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a...
11.13.2023
204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday
The needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip...
11.02.2023
203: Get the Latest Viticulture Research from 30 Experts
If you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the...
10.23.2023
202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday
Looking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable....
10.19.2023
201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus
High temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M; University, Texas AgriLife Extension Service finds that changes in ripening patterns...
10.09.2023
200: Doing Good for the Community & Business at Niner Wine Estates | Marketing Tip Monday
A successful business does more than sell a great product. Companies that embrace the Business value of sustainability treat their employees and the community with care and respect. Welcome to Marketing Tip Monday with SIP Certified. We...
10.05.2023
199: NASA Satellites Detect Grapevine Diseases from Space
Plants by nature are designed to interact with light. Satellites can measure the light reflected by plants to detect grapevine diseases before they are visible to the human eye. Katie Gold, Assistant Professor of Grape Pathology, Susan Eckert Lynch Faculty...
09.25.2023
198: 3 Ways to Talk About Sustainability on Social Media
In this week’s Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled...
09.21.2023
197: Managing the Sour Rot Disease Complex in Grapes
What makes Sour Rot so challenging for wine grape growers is that it is a disease complex. Hans C. Walter-Peterson, Viticulture Extension Specialist, Finger Lakes Grape Program, Cornell Cooperative Extension explains that Sour Rot comes in late season after ripening. ...
09.11.2023
196: Regenerating Vineyard Habitat: Maverick Farming | Marketing Tip Monday
Variety is the spice of life! It's crucial to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity. Welcome to Marketing Tip Monday...
09.07.2023
195: Hydrological Mapping: A Vital Component of Effective Water Conservation Plans
If you want science-backed earth, water, biological, and mapping data about your land, look no further than the United States Geological Survey. Geoffrey Cromwell, Geologists at USGS at the California Water Science Center shares what this nonregulatory agency can do for...
08.28.2023
194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday
97% of people start their search for a local business online (Linkedin, 2019). When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand...
08.17.2023
193: Looking Back on 40 Years of Sustainable Farming
Cliff Ohmart, Principal of Ohmart Consulting Services reflects on his 40-year career in agriculture. Cliff seeded his career with a Ph.D. in Forest Entomology from Berkley University. He worked in forestry in Australia, as a Pest Control Advisor in...
08.14.2023
192: Winery Energy Efficiency: Center of Effort | Marketing Tip Monday
With heightened awareness of climate change, pollution, and environmental depletion, it’s no surprise that nearly 6 in 10 consumers are willing to change their purchasing habits to help reduce negative environmental impacts (IMB Institute for Business Value, 2020). Welcome...
08.03.2023
191: CropManage: Improving the Precision of Water and Fertilizer Inputs
Looking for a tool to help you make irrigation and Nitrogen application decisions? How about one that will not cost you anything? Michael Cahn, Farm Advisor, Irrigation and Water Resources at the University of California Cooperative Extension in Monterey...
07.24.2023
190: It's here! The Online Course You Need to Tell Your Sustainable Story | Marketing Tip Monday
It’s here! The simple yet powerful tool to help you and your staff tell your Sustainable Story – the brand new, 30-minute online training course. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines...
07.20.2023
189: RNA-Based Vaccination for Grapevine Viruses
RNA Interference, known as RNAi, is a biological process that leads to the silencing of gene expression. A lot of plant viruses are RNA viruses including grapevine leafroll-associated virus and grapevine red blotch virus. Yen-Wen Kuo, Assistant Professor in the...
07.10.2023
188: Safe Pest Management: Wolff Vineyards | Marketing Tip Monday
The proportion of regular wine drinkers willing to pay more for sustainable wine has significantly increased in the past two years (IWSR, 2022). Your customers will only know that your wine was made sustainably if you tell them! Welcome to...
07.06.2023
187: Labor and Employment Law Tips from a Lawyer
When it comes to labor and employment, the best thing that you can do is be proactive, says Anthony P. Raimondo, Attorney, and Founder of Raimondo Miller A Law Corporation. Anthony covers the importance of accurate, individualized timekeeping, not just...
06.26.2023
184: Wine Customer Segments and How to Talk Sustainability with Them | Marketing Tip Monday
Not all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking...
06.15.2023
185: Why You Need to Talk About Sustainability
As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will...

What's Sustainable Winegrowing about?

Download our free app to listen on your phone

Sustainable Winegrowing episodes:

234: Sustainable Tasting Room Tips | Marketing Tip Monday

233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models

232: Data-Driven Irrigation | Bien Nacido Vineyard's Sustainable Story | Marketing Tip Monday

231: Stacking Regenerative Practices to Create a Healthy Vineyard

230: Sustainable and Organic… What’s the Difference? | Marketing Tip Monday

229: Weed Control in Vineyards

228: Viticulture with a Vision: Oso Libre's Dedication to Social Responsibility | Marketing Tip Monday

227: Andy Walkers’ Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard

226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday

225: California’s Ban on Autonomous Tractors

224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday

223: New Decision Support System for Irrigation Efficiency

222: How Sustainability Sells in a Tough Market | Marketing Tip Monday

221: Future Proof Your Wine Business with Omnichannel Communication

220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday

219: Intelligent Sprayers to Improve Fungicide Applications and Save Money

118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday

217: Combating Climate Chaos with Adaptive Winegrape Varieties

216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday

215: Biochar Production on a Commercial Scale

214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday

213: High Resolution Data from Space Helps Farmers Plan for Climate Change

212: An Educated Approach to Wine Marketing | Marketing Tip Monday

211: Vineyard Nutrient Management Across the United States

210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday

209: Science-based Decisions for Climate Action in Vineyards

208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday

207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand

206: The Best Newsletter You Can Send | Marketing Tip Monday

205: Get More Funding Faster for Land Conservation Projects

204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday

203: Get the Latest Viticulture Research from 30 Experts

202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday

201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus

200: Doing Good for the Community & Business at Niner Wine Estates | Marketing Tip Monday

199: NASA Satellites Detect Grapevine Diseases from Space

198: 3 Ways to Talk About Sustainability on Social Media

197: Managing the Sour Rot Disease Complex in Grapes

196: Regenerating Vineyard Habitat: Maverick Farming | Marketing Tip Monday

195: Hydrological Mapping: A Vital Component of Effective Water Conservation Plans

194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday

193: Looking Back on 40 Years of Sustainable Farming

192: Winery Energy Efficiency: Center of Effort | Marketing Tip Monday

191: CropManage: Improving the Precision of Water and Fertilizer Inputs

190: It's here! The Online Course You Need to Tell Your Sustainable Story | Marketing Tip Monday

189: RNA-Based Vaccination for Grapevine Viruses

188: Safe Pest Management: Wolff Vineyards | Marketing Tip Monday

187: Labor and Employment Law Tips from a Lawyer

184: Wine Customer Segments and How to Talk Sustainability with Them | Marketing Tip Monday

185: Why You Need to Talk About Sustainability

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