Sustainable Winegrowing

276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday


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Discover how prioritizing employee engagement can elevate your sustainability efforts and business success. This episode explores real-world examples from Niner Wine Estates, Ancient Peaks, and Hope Family Wines, where workplace culture, strong benefits, and community involvement turn staff into long-term, loyal brand ambassadors. Learn why engaged employees are key to implementing best practices and creating meaningful customer connections.

Plus, find out how to start empowering your team with a free 30-minute online course.

Resources:
  • *** Tell Your Sustainable Story Online Course ***
  • 2025 SIP Certified Sustainable Stories – get inspired
  • Apply for SIP Certified Wine
  • Marketing Tips eNewsletter
  • Sustainable Story Worksheet
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Vineyard Team Programs:
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  • SIP Certified – Show your care for the people and planet
  • Sustainable Ag Expo – The premiere winegrowing event of the year
  • Vineyard Team – Become a Member
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