Sustainable Winegrowing

279: 3 Ways to Improve Your Customer Experience | Marketing Tip Monday


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Why do most tasting room guests show up? It’s not for the wine. Dan McCole (Michigan State University) shares research-backed tips to elevate customer experience through atmosphere, staff engagement, and showcasing accolades.

Resources:

  • *** Tell Your Sustainable Story Online Course ***
  • 257: Understanding Winery Visitors – Increase Sales with your Messaging
  • 2025 SIP Certified Sustainable Stories – get inspired
  • Apply for SIP Certified Wine
  • Marketing Tips eNewsletter
  • Sustainable Story Worksheet
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Vineyard Team Programs:
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  • SIP Certified – Show your care for the people and planet 
  • Sustainable Ag Expo – The premiere winegrowing event of the year
  • Vineyard Team – Become a Member
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