Want to get your winery featured in the press? Start with a better press release. Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder of Novel Pairings, shares what makes a press release newsworthy. She explains how to tailor your message, capture editors' attention with the five Ws, and why showcasing the human side of your brand matters. Learn how to craft more effective press releases and make your brand stand out.

Resources:

• 265: How to Stand Out on Social Media in 2025
• 276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday
• Erin Kirschenmann on Instagram
• Novel Pairings
• Wine Business

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