What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan!

RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.

We break down why short-form content outperforms long-form, how authenticity beats generic "great service" messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking.

This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!

Connect with RJ

LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/